What if the brand that helped you grow is now holding your practice back?

In this episode, Dr. Brittany Dickinson returns to share the honest evolution of her Chicago fee-for-service practice, from the success of Sugar Fix Dental Loft to a more refined identity, using her name. As her work shifted toward serious cosmetic and aesthetic dentistry, she realized her old branding was still pulling in high-anxiety and trauma-survivor patients, leaving her emotionally drained and physically taxed. In a market crowded with trendy multi-location dental brands, she needed a name that made the promise clear: private, boutique, dentist-led cosmetic care with the same trusted doctor at every visit.

She also opens up about a costly lesson in outsourcing after a website rebuild wiped out years of SEO momentum and left her with zero website-driven cosmetic consults for nearly a year. Instead of continuing to rely on “blind trust,” she built an AI assistant trained on her own content, voice, and practice goals, then used it to uncover the SEO problems, repair critical gaps, and rebuild her marketing engine. The result was a 400% traffic jump overnight and 17 consults in the first month. This conversation is a practical look at brand clarity, vendor accountability, AI-assisted marketing, and how to create a high-end patient experience without losing your human touch.

What You'll Learn in This Episode:

• Why a successful practice brand may still need to evolve.
• How to recognize when your branding no longer matches your ideal patients.
• What private, boutique, dentist-led dentistry can communicate in a crowded market.
• The vendor questions every practice owner should ask before signing a contract.
• Why “SEO takes six months” is not enough without benchmarks and deliverables.
• How one missed technical setup caused a major drop in website leads.
• How AI can help audit your website, content, SEO, and marketing workflow.
• Ways to train AI to write in your voice using your existing content.
• Why human, imperfect video content often builds more trust than polished templates.
• Where AI is useful in marketing and where it should not replace clinical judgment.
• How to add low-cost luxury touches that make patients feel cared for.
• Why patient education builds more trust than using AI as “proof.”

Listen now to learn how clearer branding, smarter vendor accountability, and practical AI tools can help you take back control of your practice's growth.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

‍

Guest: Dr. Brittany Dickinson

Check out Brittany's Media:

Website: https://chicagoaestheticdentistry.com/‍

Instagram: https://www.instagram.com/drbrittanydickinson/

‍

Mentions & Links:

Products, Services & Tools

• OpenClaw — open-source AI agent framework she installed locally to build her personal AI assistant ("Sophie")
• Claude (Anthropic) — AI assistant she connected to OpenClaw as the "brain"
• ChatGPT — previously used for ~2 years; transferred her history to Claude
• Telegram — messaging app she uses to communicate with her AI assistant
• Invisalign

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this Monday Marketing Move, Dr. Jennifer Haddad shares a simple but high-impact system dental practice owners can start using right away: turning the morning huddle into a strategic review of every patient coming in that day.

Instead of treating the schedule as a list of appointments, your team can look at each patient with fresh eyes. What treatment was previously recommended? What is still pending? Are there recall needs, cosmetic opportunities, or conversations that deserve follow-up? When the front office, clinical team, and doctor are aligned before the day begins, patients feel the difference. They notice a smoother, more coordinated experience, and that builds trust.

Dr. Haddad also explains how visual tools like digital scans, AI-assisted radiographs, and photography can make treatment easier for patients to understand. She recommends scanning every patient as part of the exam, at no additional fee, so it feels like added value rather than an upsell. AI in radiographs can also support clearer communication, helping patients see what the clinician sees while keeping diagnosis and treatment planning firmly in the doctor’s hands.

What You'll Learn in This Episode:

• How to use the morning huddle as a daily marketing system.
• Why every patient visit should be reviewed like a new opportunity.
• What to look for before each patient walks through the door.
• How better team coordination builds patient confidence.
• Why digital scans can add value to every exam.
• How AI-assisted radiographs improve patient understanding.
• Why visual evidence can increase treatment acceptance.
• How photography supports cosmetic conversations and documentation.
• Why technology should support, not replace, clinical judgment.
• A simple way to create a smoother patient experience starting today.

Listen now and choose one patient on tomorrow’s schedule to approach with more clarity, intention, and visual communication.

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Guest: Dr. Jennifer Haddad

Check out Jennifer's Media:

Website: https://www.drjenniferhaddad.com/

Instagram: https://www.instagram.com/drjenniferhaddad/

TikTok: https://www.tiktok.com/@drjenniferhaddad

Email: drjenniferhaddad.manager@gmail.com

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Listen to the Full Episode with Dr. Jennifer Haddad Here!

https://thedentalmarketer.site/podcast/627

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

‍

What if the strongest growth strategy in dentistry is knowing when NOT to treat?

In this episode of The Dental Marketer Podcast, Dr. Jennifer Haddad shares how she built a small, referral-based practice in one of the most saturated dental markets imaginable: a medical building with 52 dentists on the border of West Hollywood and Beverly Hills. Instead of seeing nearby dentists as competition, she views them as collaborators and has carved out a clear identity through biomimetic dentistry, a conservative approach focused on preserving tooth structure and creating results that look and feel natural.

Jennifer opens up about why “less dentistry is the best dentistry” is more than a philosophy. It shapes how she treatment plans, communicates, delegates, designs her patient experience, and protects her own time as a practice owner and mother of two. From using AI tools to improve patient education and reduce admin burden, to saying no to cases outside her scope, this conversation is a grounded look at building a modern practice rooted in trust, precision, and long-term thinking.

What You'll Learn in This Episode:

• How a conservative dentistry philosophy can still support a successful practice.
• Why a clear niche helps patients remember, trust, and refer you.
• How to stand out in a highly saturated dental market without competing on volume.
• Why nearby dentists can become collaborators instead of threats.
• How biomimetic dentistry changes case selection and treatment planning.
• Why saying no to aggressive elective treatment can strengthen patient trust.
• How longer new patient visits create better relationships and better case acceptance.
• Ways digital scans, AI radiographs, and visual education improve communication.
• How AI tools can reduce documentation time and staffing pressure.
• Why practice design and patient experience matter beyond clinical care.
• How delegation supports better dentistry, better leadership, and better health.
• What it takes to balance part-time ownership with a high-trust practice model.

Listen now to learn how a smaller, more intentional dental practice can grow through trust, clarity, and conservative care.

Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

‍

Guest: Dr. Jennifer Haddad

Check out Jennifer's Media:

Website: https://www.drjenniferhaddad.com/

Instagram: https://www.instagram.com/drjenniferhaddad/

TikTok: https://www.tiktok.com/@drjenniferhaddad

Email: drjenniferhaddad.manager@gmail.com

‍

Mentions & Links:

Organizations & Tools

• Pearl
• Pacific Dental
• Invisalign

People Mentioned‍

• Dr. Pascal Magne

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this Monday Marketing Move, Dr. Delaney Spaulding shares how her practice earns word-of-mouth referrals by creating a patient experience built on trust, consistency, and genuine care, especially for people who come in with dental anxiety.

Rather than relying only on online marketing, Dr. Spaulding explains how long-term team relationships, extra listening time, detailed patient notes, and judgment-free conversations help patients feel known and safe. She also shares how tools like Pearl AI, digital X-rays, and scans make treatment planning more visual, collaborative, and easier for patients to understand.

What You'll Learn in This Episode:

• Why word-of-mouth referrals often start with how patients feel in the chair.
• How consistent staffing can become a powerful practice differentiator.
• Why anxiety-focused care attracts loyal patients and strong referrals.
• Simple ways newer practices can build trust, even without decades of history.
• How listening longer can uncover patient fears, preferences, and past experiences.
• Why detailed notes help the entire team personalize future visits.
• How to involve patients in treatment decisions without overwhelming them.
• Ways AI can support patient education, team confidence, and diagnosis clarity.
• How visual tools help explain treatment needs like deeper cleanings.
• Why kindness and consistency can become your strongest marketing move.

Listen now to learn how a more personal, patient-centered experience can turn everyday appointments into lasting referrals.

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Guest: Dr. Delaney Spaulding

Check out Delaney's Media:

Ross Bridge Dentistry: https://rossbridgedentistryhoover.com/

Instagram: https://www.instagram.com/rossbridgedentistry/

Facebook: https://www.facebook.com/RossBridgeDentistry

TikTok: https://www.tiktok.com/@rossbridgedentistry

Dental Practice Matchmaker: https://practicematchmaker.com/

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Listen to the Full Episode with Dr. Delaney Spaulding Here!

https://thedentalmarketer.site/podcast/626

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What if the benefit your team values most isn’t a raise, a bonus, or a 401k?

In this episode, Dr. Delaney Spaulding of Ross Bridge Dentistry shares why keeping great team members can be just as powerful as attracting new patients. When your team stays, patients stop “meeting strangers” at every visit, trust builds faster, treatment conversations feel more natural, and word-of-mouth becomes easier to earn.

Dr. Spaulding also opens up about buying a practice at 27, navigating the pressure to prove herself, and learning that leadership credibility is built over time through real decisions. She shares how flexibility, open communication, fast hiring decisions, and even on-site childcare helped her protect the team culture that supports patient loyalty. This conversation reframes retention as a practical growth strategy, not just a feel-good workplace idea.

What You'll Learn in This Episode:

• Why team retention directly impacts patient trust and referrals.
• How long it really takes to earn credibility with inherited staff.
• Why explaining with photos, scans, and AI can help younger owners build confidence.
• How to shift from “proving yourself” to leading with self-belief.
• Why team flexibility around real-life issues can strengthen loyalty.
• How cross-training helps practices support employees without chaos.
• When to quickly fire a poor-fit hire before they damage team culture.
• Why your existing team’s feedback is critical during hiring.
• How on-site childcare can help retain hygienists and working parents.
• Why owners should ask employees which benefits actually matter to them.

Listen now to rethink retention as one of the smartest, most human ways to grow your dental practice.

Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Delaney Spaulding

Check out Delaney's Media:

Ross Bridge Dentistry: https://rossbridgedentistryhoover.com/

Instagram: https://www.instagram.com/rossbridgedentistry/

Facebook: https://www.facebook.com/RossBridgeDentistry

TikTok: https://www.tiktok.com/@rossbridgedentistry

Dental Practice Matchmaker: https://practicematchmaker.com/

‍

Mentions & Links:

Organizations & Programs

• ADHP Program (Alabama Dental Hygiene Program) — an apprenticeship-style program where dental assistants can train to become hygienists in-office.

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

‍

In this Monday Marketing Move, Dr. Jerry Burns shares a practical way to improve dental case acceptance by auditing how you present treatment, especially larger, higher-cost cases. He explains why recording consultations, with permission when needed, can help you and your team spot moments where the conversation jumps too quickly from diagnosis to treatment without first creating emotional urgency and clarity. You’ll learn why simple dentistry can often be discussed chairside, while complex cases deserve a more structured process: give the patient initial findings and a ballpark investment, let them process at home, then bring them back for a focused 20–30 minute consultation. This approach reduces “shock and awe,” gives spouses or family members a chance to be involved, and helps patients make confident decisions through a clear step-by-step recap, stronger urgency, and well-presented options.

What You'll Learn in This Episode:

• Why case acceptance often drops when dentists move too quickly from diagnosis to treatment.
• How recording consultations can reveal gaps in delivery, body language, and patient connection.
• Why your team should help review consultations to identify missed opportunities.
• The difference between presenting simple chairside treatment and complex, high-value cases.
• Why patients need time to process larger treatment plans before making a decision.
• How a second consultation can reduce confusion and improve follow-through.
• Why giving a ballpark cost early can prevent sticker shock later.
• How to involve spouses or family members in the decision-making process.
• A step-by-step recap method for rebuilding urgency and presenting options clearly.
• How better consultation structure can lead to more confident patient decisions.

Listen now to learn how a simple consultation audit can help your patients understand, value, and accept the care they truly need.

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Guest: Dr. Jerry Burns

Check out Jerry's Media:

Website: https://www.5stepstoyes.com/

Instagram: https://www.instagram.com/5stepstoyes/

Facebook: https://www.facebook.com/profile.php?id=61579100326562

‍

Listen to the Full Episode with Dr. Jerry Burns Here!

https://thedentalmarketer.site/podcast/625

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

‍

Low case acceptance may have less to do with your treatment presentation and more to do with everything that happened before it.

In this episode, Dr. Jerry Burns explains why case acceptance should be viewed as the amount of diagnosed treatment a patient schedules at the time of presentation, not simply whether they schedule anything at all. He breaks down how trust is built through every touchpoint in the patient journey, from your marketing and phone call to the welcome, office tour, exam, hygiene visit, and consultation. When those moments feel intentional and consistent, patients are more prepared to say yes to the care they need.

Dr. Burns also shares why dentists often assume “money” is the main objection, when the real issue may be a lack of trust, urgency, time, or perceived need. He offers practical ways to improve chairside communication, including asking better questions, narrating the exam, avoiding over-explaining, and creating truthful urgency based on what matters emotionally to each patient. You’ll also hear how to structure follow-up for unscheduled treatment and why the entire team must be aligned to prevent small inconsistencies from creating doubt.

What You'll Learn in This Episode:

• Why low case acceptance often starts before the consultation.
• A better definition of case acceptance for dental practices.
• How every patient touchpoint builds or weakens trust.
• What makes an office tour feel memorable instead of routine.
• The five reasons patients hesitate: money, time, trust, urgency, and need.
• Why “money” should usually be considered last, not first.
• How to create truthful urgency without pressuring patients.
• Why patients make emotional decisions and justify them with logic.
• How to avoid over-talking during treatment presentations.
• Simple questions that help patients share what really matters.
• Why a narrated, thorough exam increases patient confidence.
• When dentists should discuss cost and when to involve a treatment coordinator.
• How to follow up on unscheduled treatment without sounding pushy.
• Why one inconsistent team interaction can derail case acceptance.

Listen now to learn how small communication shifts across your entire patient experience can lead to stronger trust, better decisions, and more complete treatment acceptance!

Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Jerry Burns

Check out Jerry's Media:

Website: https://www.5stepstoyes.com/

Instagram: https://www.instagram.com/5stepstoyes/

Facebook: https://www.facebook.com/profile.php?id=61579100326562

‍

Mentions & Links:

Organizations, tools, & services mentioned

• CEREC
• ChatGPT
• Mercedes

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this Monday Marketing Move, Dr. Blake Hamblin shares why the number he watches most closely is not ad spend, new patient leads, or even monthly production. It is active patient count. For Blake, growth starts by building a “snowball” that gets bigger over time: more patients, better experience, stronger culture, more reviews, and a team aligned around clear standards.

But he also makes it clear that volume alone is not enough. If patients are leaving out the back door as quickly as they come in the front, the practice has a deeper problem. Blake breaks down why practice owners need to identify the one issue that is irritating them most, address it directly, and communicate with humility while assuming the best in their team.

What You'll Learn in This Episode:

• Why active patient count may be the most important growth metric in your practice.
• How to think about the “front door” and “back door” of patient growth.
• Why patient experience and culture are essential to sustainable volume.
• What to do Monday morning if your marketing budget is limited.
• How daily annoyances can reveal the problems you need to solve first.
• Why clear standards help your team grow without creating conflict.
• How to have direct conversations with team members while assuming the best.
• Why volume can solve many practice challenges, but only when paired with great systems.

Listen now to learn the Monday metric that can sharpen your focus and help your practice grow with more clarity!

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Check out Blake's Media:

Podcast "My Dental Playbook": https://mydentalplaybook.com/

My Dental Playbook Mastermind: https://mydentalplaybook.com/my-dental-playbook-mastermind/

Instagram: https://www.instagram.com/_blakehamblin/

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

‍

Scaling a dental practice sounds exciting until it starts testing your leadership, your identity, your team, and the freedom you were trying to build in the first place.

In this episode, Dr. Blake Hamblin opens up about his choice to “build in public” while pursuing a $10M–$12M vision, and why growth is about far more than top-line revenue. He shares how his real business education came from working inside a fast-scaling Dallas practice, where he saw how hours, patient volume, culture, and leadership standards shape what a practice can become. Instead of starting from scratch, he bought a practice for immediate cash flow and clarity, then intentionally built a lifestyle-driven model that protected his 7–4 schedule instead of chasing growth at any cost.

You’ll also hear the practical systems and hard leadership lessons behind his growth, from making tough team decisions to solving new patient flow, improving phone scripting, using third-party financing, and separating “price” from “affordability” in treatment conversations. Dr. Hamblin shares why he fired half his team on day one, how he distinguishes training issues from character issues, and why becoming an effective leader often means letting go of the need to be right. For practice owners who want to grow without becoming trapped by the business they built, this conversation is full of honest insight and usable frameworks.

What You'll Learn in This Episode:

• Why scaling a practice pressures leadership, identity, relationships, and systems.
• How buying a practice can create faster clarity and cash flow than starting from scratch.
• Why team turnover may be necessary when standards and culture do not align.
• The difference between “omission” problems and “commission” problems in team performance.
• How to lead more effectively by shifting from being right to being useful.
• Why traditional morning huddles may not be the best meeting structure for every practice.
• How monthly one-on-ones and weekly operations meetings can improve team alignment.
• What caused a high-$2M practice plateau and how new patient flow helped break it.
• How stronger phone scripting can keep the practice in control of scheduling.
• Why “Do you take my insurance?” is not the same as “Are you in-network?”
• How third-party financing can increase treatment acceptance without discounting care.
• How coaches, masterminds, and peer communities help owners avoid distraction.
• What it looks like to build a practice worth selling without being forced to sell.

Listen now if you’re ready to grow your practice with stronger systems, better leadership, and a clearer path to freedom!

Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Dr. Blake Hamblin

Check out Blake's Media:

Podcast "My Dental Playbook": https://mydentalplaybook.com/

My Dental Playbook Mastermind: https://mydentalplaybook.com/my-dental-playbook-mastermind/

Instagram: https://www.instagram.com/_blakehamblin/

‍

Mentions & Links:

Organizations, tools, & services mentioned

• SMC National — marketing company (led by Gary Bird) that helped scale Blake's new-patient numbers
• DSI (Dental Success Institute) — coaching group Blake is part of and now coaches within, led by Dr. Mark Costes
• 3D Dentist mastermind — group led by T-Bone and Sully
• Bulletproof Dental Practice — coaching/summit group (Dr. Craig Spodak and Dr. Peter Boulden)
• Cherry — primary third-party patient financing company used in his practice
• Sunbit
• HFD
• CareCredit
• Delta Dental

People mentioned

• Dr. Chris Phelps — communication/sales training influence (referenced Cialdini principles)
• Robert Cialdini — referenced via "Cialdini principles"
• Nick Saban — referenced for a quote on high achievers vs. low achievers
• Dr. Collin Myrick — friend/dentist in Northwest Florida with four practices
• Dr. Andrew Vallo — dentist friend, heavy marketing spender, referenced as a past podcast guest
• Elon Musk — referenced as an example of doing uncommon things
• Gary Bird — owner of SMC National, Blake's podcast co-host
• Dr. Colin Lathrop — Blake's personal mentor in Houston ("Dr. Lathrop")
• Dr. Mark Costes — DSI leader, mentioned for building/selling dental practices and giving back via free dentistry abroad
• Alex Hormozi — referenced for time-blocking advice

Books referenced

• "Exactly What to Say" by Phil M. Jones, recommended by Blake's mentor and credited with changing his patient communication approach

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

‍

In this Fail Forward episode, Brian Hanks shares the honest story behind starting Dental Buyer Advocates and the fear that kept him from entrepreneurship for nearly eighteen years. After walking into a meeting expecting to ask for a raise and leaving without a job, Brian was forced to confront the delay, self-doubt, and avoidance that had held him back. His story is a candid reminder for dentists who want ownership but feel stuck waiting for the “right time.”

What You'll Learn in This Episode:

• Why fear of ownership often lasts until action breaks the cycle.
• How waiting too long can become its own kind of failure.
• Why discomfort in an associate role can be a powerful signal.
• What Brian’s firing taught him about readiness, honesty, and risk.
• How personal failure shaped his passion for helping dentists buy practices.
• Why you may be more prepared for ownership than you think.

Listen now if you have been waiting for a sign to take practice ownership seriously.

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Listen to Brian's Other Episodes Here:

364: Brian Hanks | How to Sell Your Practice or Buy an Existing Dental Practice That Your Happy With – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What happens when the practice you built is forced to stand without you?

In this powerful reunion episode, Michael reconnects with Dr. Ashley Joves nearly 10 years after her startup journey began with Smile & Co still in the dream stage. Ashley reflects on how her definition of success has changed from building a standout dental brand, hosting events, creating unforgettable patient experiences, and growing a loyal community, to recognizing the person she has become through the hard seasons of business, marriage, motherhood, and leadership.

Ashley also opens up about the health crisis that reshaped everything: discovering an oral cancer lesion on her husband, Brian, after what first seemed like a simple tongue irritation. She shares how self-advocacy, a second biopsy, and trusting her instincts made all the difference, then explains how her team, systems, and culture kept the practice running when she had to step away. This conversation is a deeply honest look at ambition, resilience, leadership, and building a dental practice that supports your life instead of consuming it.

What You'll Learn in This Episode:

• Why Ashley’s definition of success has shifted after nearly a decade in practice ownership.
• How a missed oral cancer diagnosis reinforced the importance of screenings and patient advocacy.
• What practice owners can learn from building systems before a crisis hits.
• How strong team leads, associates, and clear roles can protect the patient experience.
• Why culture is built through hiring, boundaries, and difficult conversations.
• The “low-cost” loyalty driver that matters more than decor or amenities.
• How to rethink growth when bigger no longer feels better.
• Why dentistry should fund your life, not become your entire life.
• How to create a backup plan that gives you more freedom and flexibility.
• Why finding a supportive dental community can make ownership feel less isolating.

Listen now for an honest, grounding conversation on building a practice, protecting your people, and redefining success on your own terms.

‍

Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Ashley Joves

Check out Ashley's Media:

• Ashley's Instagram: https://www.instagram.com/ashleyjovesdds/
• Smile & Co. Instagram: https://www.instagram.com/smileandcompany/
• The Making Of Instagram: https://www.instagram.com/themaking.of/
• Facebook Community: https://www.facebook.com/groups/themakingof
• Podcast "The Making of a Dental Startup": https://pod.link/1474094399
• Practice "Smile & Co. (locations in Folsom, CA and Roseville, CA)": https://www.smileandcompany.com/

Mentions & Links:

People:

• Alex Hormozi (entrepreneur/podcaster referenced for insights on success and reps)

Organizations, Products & Tools

• Net32 (dental supply ordering platform)
• Patterson (dental supply company)
• Henry Schein (dental supply company)
• Studio 8E8
• Disney

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this Monday Marketing Move, Dr. Sachin Soni breaks down one of the most overlooked moments in the treatment conversation: making a clear recommendation, then giving the patient space to respond honestly. Instead of asking narrow questions like “Do you want to go ahead?” he suggests using more human language like, “So tell me, what are your thoughts?” to uncover hesitation around cost, fear, pain, or timing while the patient is still in front of you. He also shares how dentists can confirm true understanding by creating a partnership where patients know exactly what treatment is being done, why it matters, what it costs, and what to expect at each appointment.

What You'll Learn in This Episode:

• Why unclear recommendations quietly lower treatment acceptance
• The simple phrase that opens up better patient conversations
• How to check whether patients truly understand their treatment plan
• Why “no pressure” conversations often build more trust
• How to uncover barriers like cost, fear, or uncertainty early
• Why patients should feel like partners in their treatment
• How starting small can lead to stronger long-term acceptance

Listen now to learn how one simple shift in your treatment conversations can help patients feel clearer, safer, and more ready to move forward!

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Check out Sachin's Media:

Website: https://www.thedentistmentor.co.uk/

Email: sachin@thedentistmentor.co.uk

Instagram: https://www.instagram.com/thedentistmentor/

LinkedIn: https://www.linkedin.com/company/the-dentist-mentor/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What if the most valuable dentist in the practice isn’t the highest producer, but the one patients trust the most?

In this episode, Dr. Sachin Soni shares a powerful way to rethink value as a trusted dentist who earns loyalty, drives referrals, supports the team, and strengthens the practice. Sachin argues that dental school often teaches clinicians to chase clinical excellence, while the industry pushes sales and production, but very few dentists are taught how to become genuinely valuable to patients, the business, and the people around them.

Sachin also opens up about ownership, leadership, and building a practice around the promise of “no pressure, no surprises, no rush.” He shares how a decade as an associate shaped his leadership style, why he and his wife Sanjeet designed their practice to protect family time, and how an unexpected personal loss just days after getting the keys changed his perspective on resilience. From clinical communication and treatment acceptance to mentoring, team culture, and associate leadership, this conversation is a grounded reminder that the best dentistry happens when trust comes before targets.

What You'll Learn in This Episode:

• The three types of dentist value, and why the most trusted dentist is often the most valuable.
• Why communication should be treated as a clinical skill, not a sales tactic.
• How to build trust with patients through “no pressure, no surprises, no rush.”
• What associates can do to become true assets to a practice.
• Why great clinical skills alone may not make someone a good team fit.
• How photographs during routine exams can improve understanding and acceptance.
• The importance of making clear recommendations without overwhelming patients.
• How to phase treatment plans over months or years to reduce cost barriers.
• Why silence can be one of the most powerful tools in patient conversations.
• How practice owners can close the gap between principals and associates.
• Why leadership requires honesty, not just strength.
• How mentorship, community, and better conversations can help dentists feel more fulfilled.

Listen now to rethink what makes a dentist truly valuable and how to build more trust with patients, teams, and yourself.

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Sachin Soni

Check out Sachin's Media:

Website: https://www.thedentistmentor.co.uk/

Email: sachin@thedentistmentor.co.uk

Instagram: https://www.instagram.com/thedentistmentor/

LinkedIn: https://www.linkedin.com/company/the-dentist-mentor/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this Fail Forward episode, Dr. Rasheeda Johnson shares the hard lesson that changed how she runs Dentcare Now: never let one person hold the entire revenue cycle. After discovering delayed claims, missed billing, and broken cash flow, she and her partner rebuilt the practice around documented workflows, specialized support, and clear checks and balances. Her takeaway is simple but powerful for any business owner: people help you grow, but systems help you last.

Listen now for a quick but important reminder to protect your business by building systems that can stand even when people change!

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Listen to Rasheeda's Other Episodes Here:

From Concept to Collaboration: Starting Your Emergency Care Practice | Dr. Rasheeda Johnson | 529 – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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Choosing between a startup and an acquisition is not just a business decision, it is a vision decision.

In this popular rerun episode, Michael sits down with dental consultant and former Bank of America dental-division banker Mike Dinsio to unpack what it really takes to step into practice ownership with more clarity and fewer surprises. Drawing from thousands of dentist financial reviews, hundreds of tax returns, and 400+ transactions and startups, Mike shares what lenders look for, why loan sizes have shifted, and how doctors can better prepare before asking for funding.

The heart of the conversation is the startup-versus-acquisition decision. Mike breaks down the real pros and cons of each path, from cash flow and team dynamics to location, leases, technology, payer mix, demographics, and patient expectations. He also explains why some buyers feel misled after purchasing a practice, how to read projections with a more critical eye, and what traits help doctors succeed in either model. If you are thinking about ownership, this episode gives you practical frameworks to reduce risk and make a decision that fits your goals, personality, and long-term vision.

What You'll Learn in This Episode:

• How to decide whether a startup or acquisition fits your vision.
• What dental lenders look for before approving practice loans.
• Why startup and acquisition default rates are surprisingly similar.
• The biggest advantages and risks of buying an existing practice.
• Why startups offer control but require patience with cash flow.
• How demographics, payer mix, and community needs shape success.
• Why buyers may feel “duped” after reviewing practice projections.
• How valuation add-backs can distort your real take-home income.
• What to look for in year-over-year production consistency.
• Which personality traits tend to fit startups versus acquisitions.
• How to avoid getting buried in day-to-day “15-minute increments.”
• Simple operational levers that improve systems, case acceptance, and follow-up.

Listen now to get a clearer, more grounded path toward dental practice ownership without rushing into the wrong opportunity.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Michael Dinsio

Check out Michael's Media:

Website: https://nxlevelconsultants.com/

His Podcast "Dental Unscripted": https://dentalunscripted.com/

Phone: 720-309-9551

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this Fail Forward episode, Sandy Pardue shares a lesson every dental practice owner and leader needs to hear: knowing the answer is not the same as creating lasting change. Reflecting on her early consulting years, Sandy explains how she once believed that identifying the problem, giving the right tools, and training the team would be enough, until she realized implementation is where most practices get stuck. She breaks down the three common roots of performance issues: systems, training, and staff, and shows why misdiagnosing the real problem can lead to frustration, turnover, and repeated breakdowns. With practical insight from decades in dental consulting, Sandy reminds us that real progress happens when solutions are assigned, measured, followed up on, and built into the way the practice operates every day.

Listen to today's episode to see which category may be holding your practice back!

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Listen to Sandy's Other Episodes Here:

58: Sandy Pardue | Organization – The Dental Marketer Podcast

354: Sandy Pardue | Why are "No-Shows' & Last Minute Cancellations Happening to You & How to Avoid Them – The Dental Marketer Podcast

201: [COVID-19] Dr. Gina Dorfman & Sandy Pardue – The Dental Marketer Podcast

317: Sandy Pardue | What Systems Should Startups Have in Place Before Opening Their Doors – The Dental Marketer Podcast

138: Dr. Sully Sullivan | Paying Your Employees Only Commission. – The Dental Marketer Podcast

The First Episode of 2023 & The Advice and Reflections Some of Our Guests Have Had! – The Dental Marketer Podcast

Starting from Scratch: Building a Successful Practice Amid Economic Challenges | Dr. David Rice | 541 – The Dental Marketer Podcast

MMM [Patient Retention] Are Your Patients Leaving Out The Back Door? Try These Tips! – The Dental Marketer Podcast

Top 5 Best Dental Podcasts for Dentists in 2026-2027

MMM [Patient Retention] Why Do Patients Leave? The Common Reasons and How to Avoid Them – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What if the biggest barrier to treatment acceptance isn’t your clinical skill, but the way patients feel before they ever meet you?

In this episode, Dr. Kevin Faist shares how his background in psychology shaped the way he thinks about dentistry, trust, and patient behavior. After graduating at the top of his class and entering a Chicago DSO, he quickly learned that great dentistry doesn’t matter if the wrong patients are walking through the door. A painful lesson from low-cost promotions taught him that discount-driven marketing often attracts patients who don’t value comprehensive care.

Now practicing in Manhattan Beach and Redondo Beach, Dr. Faist explains how his practice has intentionally positioned itself as a local wellness brand instead of a traditional dental office. From Instagram and neighborhood events to school wellness expos and surf club gatherings, his team builds trust long before the first appointment. He also walks through their two-hour new patient experience, including sleep screening, iTero scans, AI-assisted education, anxiety-reducing design, and psychology-based case presentation that helps patients connect the dots without feeling sold.

What You'll Learn in This Episode:

• Why clinical excellence alone does not guarantee trust or referrals.
• How discount promotions can attract the wrong type of patient.
• Why your marketing should reflect the values of your ideal patients.
• How to position dentistry as part of overall health and wellness.
• Why local, community-based marketing can outperform generic ads.
• How Instagram became a top new patient generator for the practice.
• What makes a two-hour new patient exam work financially and emotionally.
• How to use silence and patient-led discovery in treatment conversations.
• Ways to reduce dental anxiety through environment and comfort systems.
• How team leadership systems help the practice run more smoothly.

Listen now to learn how psychology, wellness branding, and intentional patient experience can help you attract patients who truly value your care.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Kevin Faist

Check out Kevin's Media:

Practice: https://www.fulbrightdental.com/

Instagram: https://www.instagram.com/fulbrightdental/

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Mentions & Links:

Tools & Technology

• iTero — Digital intraoral scanner used on every new patient
• Pearl — AI-powered X-ray analysis tool used for second opinions and patient education
• Invisalign simulation — Used during consultations to show patients their scan in detail
• Zoom Whitening — Referenced as a patient referral incentive

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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In this Fail Forward episode, Sadie Stewart shares the story of a dental practice consulting engagement that felt, at the time, like a painful professional setback. Despite improving collections, tightening systems, and supporting the team through serious cash flow challenges, one deeper issue kept holding the practice back: a generous owner dentist who wasn’t ready to change the discounting habits that were undermining the business. Sadie eventually made the difficult decision to step away, only to be called back later in an entirely different role as a neutral professional during a difficult practice transition. That experience opened a new path into conflict resolution, mediation, and dental practice transitions, reminding us that failure isn’t always the end of the story. Sometimes, it’s the moment that redirects your career toward the work you’re uniquely equipped to do.

Listen in for a quick, honest reminder that the setback you’re carrying may be pointing you toward your next meaningful chapter!

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Listen to Sadie's Other Episodes Here:

Cloud, AI, and Teamwork: The Easy Way to Onboard New Practice Management Technology | Sadie Stewart | 556 – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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When dentistry slows down, patients open up and better care becomes possible.

In this episode, Dr. Brett Kessler shares how recovery reshaped his identity, leadership, and approach to dentistry after getting sober in his third year of practice. He opens up about the core values, mindfulness, coaching, and preparation that helped him face fear in every arena, from starting a practice from scratch to completing five Ironman races and stepping into leadership roles with the Colorado Dental Association and the American Dental Association.

He also walks through the relationship-based model that made his de novo practice a destination for comprehensive care. Rather than chasing volume or relying on technology to impress patients, he slowed the process down with a thoughtful discovery session rooted in Pankey philosophy: treat the person attached to the tooth. From patient conversations and handwritten notes to root-cause treatment planning and organized dentistry advocacy, this conversation is a grounded reminder that meaningful dentistry starts with clarity, courage, and connection.

What You'll Learn in This Episode:

• How recovery shaped Dr. Kessler’s leadership, values, and personal growth.
• Why fear never fully disappears, and how preparation helps you move through it.
• How a de novo practice became a competitive advantage through relationship-based care.
• Why leading-edge technology matters less than the philosophy behind it.
• How to attract the right patients without building a volume-driven practice.
• What happens during a high-trust, one-hour dental discovery session.
• Questions that help patients connect oral health, function, aesthetics, and overall wellness.
• How simple patient “homework” can lead to deeper awareness and better treatment planning.
• Why organized dentistry can be frustrating, slow, and still deeply important.
• How dentists can find support through coaches, colleagues, advocacy, and community.

Listen now for an honest, practical conversation about building a values-led life, practice, and profession without doing it alone.

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Dr. Brett Kessler

Check out Brett's Media:

Email: bikodds@gmail.com

Phone: 720-989-7960

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Mentions & Links:

Organizations & Institutions

• American Dental Association (ADA)
• Colorado Dental Association (CDA)
• Council on Dental Benefit Programs (ADA)
• The Pankey Institute
• The Dawson Academy
• Delta Dental
• Hispanic Dental Association
• 5280 Magazine
• The Denver Post

People

• Dr. L.D. Pankey — philosophy founder, “a tooth never walked into my office”
• Dr. Bob Frazer — Frazer and Associates, Austin, TX
• Kim Maguire — Fortune Management
• Dr. Pete Dawson — The Dawson Academy

Events / Programs

• Ironman World Championship
• Colorado Medicaid Adult Dental Benefit Program

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this Fail Forward episode, Aaron Boone, CEO and owner of MVP Mailhouse, shares how being cut from an NFL Europe roster almost ended his football career until one unexpected call put him back on the plane and eventually led him to become team captain, lead the league in touchdowns, and win the World Bowl. He connects that same “control the controllables” mindset to business, from navigating COVID’s impact on direct mail to walking away from a costly website expansion because it wasn’t what his team did best. For dental practice owners and leaders, Aaron’s story is a clear reminder that focus, systems, and knowing your lane can be more powerful than chasing every new opportunity.

Listen now for a quick dose of perspective on resilience, leadership, and the power of staying focused on what you do best.

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Listen to Aaron's Other Episodes Here:

374: Aaron Boone | Bad Experience With Direct Mailers? Do This Instead! – The Dental Marketer Podcast

MMM [Mailers/ Postcards] The Best & Worst Offers to Have On Your Mailers – The Dental Marketer Podcast

MMM [Mailers/ Postcards] The Best Season, Month, & Day to Send Out Mailers to Attract New Patients – The Dental Marketer Podcast

3 Reasons Why Your Direct Mail Campaigns Aren't Working

MMM [Direct Mailers/Postcards] How to Showcase Your Brand and Draw in the Perfect Patients with Postcards! – The Dental Marketer Podcast

MMM [Direct Mailers/Postcards] Direct Mail Redemption: Strategies That Actually Work for Your Practice – The Dental Marketer Podcast

Do Direct Mailers Work? How to Make Sure Your Postcards Don’t End Up in the Trash.

MMM [Direct Mailers/Postcards] How to Design Direct Mail Campaigns That Hit the Bullseye – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

You might think the secret to more case acceptance is all about your fees, your marketing, or amazing treatment presentations, but what if it’s actually about the way you make patients feel during your conversations?

In this episode, Dr. Sasha Rutnam, with over 30 years at the chair (including 25 as a practice owner in Sydney) breaks down why trust and genuine connection are the real drivers behind patients saying “yes” to your recommendations. Dr. Rutnam shares candid lessons from both private practice and transitioning to a DSO model, emphasizing that patients can instantly sense sincerity, and that pressuring them or relying on polished sales scripts only creates distance.

Dr. Rutnam explains that quality patient communication is the foundation of everything: retention, referrals, and deep, multi-generational relationships. Using practical, real-world tactics, she details how gentle reassurance, listening to fears, giving patients control, and allowing treatment to unfold at their pace transforms outcomes for both patients and clinicians. She talks honestly about the mental load of delivering complex care, why rushed consults often lead to misunderstandings and complaints, and why separating the money conversation from clinical advice builds trust. Packed with actionable strategies (especially for anxious patients) this conversation will reframe how you approach both new and long-time patients, and why honing your communication can be your most important clinical skill.

What You'll Learn in This Episode:

• The biggest factors influencing case acceptance and why it’s NOT just about the treatment plan or price
• Signs patients trust your intent (and how they spot inauthenticity)
• Practical ways to communicate care and earn trust, even with anxious patients
• Why longer and unrushed consults lead to better outcomes and fewer complaints
• How to separate value discussions from financial talks to maintain perceived value
• Strategies for handling “I need to think about it” without feeling pushy
• The importance of continuity and personal connection, even after team handoffs
• Why acknowledging patient boundaries and choices leads to stronger relationships
• Key phrases and behaviors to avoid that can erode patient trust
• How investing in communication skills delivers lifelong benefits for your clinical and business success

Listen now to discover how transforming your patient conversations can set your practice apart and create lasting relationships!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

‍

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Dr. Sasha Rutnam

Check out Sasha's Media:

Website: https://drsasharutnam.com/

Sasha's Book "Dental Patient Communication Made Simple": https://a.co/d/08yyHc0y

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

This episode of Fail Forward features Nishant Pandit, who candidly shares how his overbearing approach to management eventually dented his dental practice's performance. Discover how shifting from micromanagement to empowering staff created happier employees and increased efficiency, with Nishant's anecdotes providing a roadmap for those grappling with management issues. Tune in to get insights on fostering accountability, establishing non-negotiables, and the benefits of easing up on stringent policies. If you're aiming to create a positive and productive work environment in your dental practice, this is one episode you won't want to miss!

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Listen to Nishant's Other Episodes Here:

Your Dental Startup Guide: Budget, Supply, and Manage Like a Pro | Nishant Pandit | 550 – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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What if clinging to your vision is holding your practice back, not propelling it forward?

In this episode, we’re pulling back the curtain with Dr. Anthony Do, who shares an unfiltered look at the messy middle between opening the doors and building a practice that lasts. Moving from Southern California to Texas, Dr. Do discovered quickly that behind every high-performing dental office are hard choices, failed systems, and invisible pressure that most never see. He’s here to challenge the myth that dentistry is a smooth ride, unpacking the painful lessons he learned trying to scale alone while carrying the weight of his vision on his shoulders.

As Dr. Do unpacks pivotal moments in his journey, he explains why building a loyal inner circle is far more valuable than any system because real alignment starts with matching heart and intent, not just following policies. He speaks candidly about hitting milestones that felt hollow, learning humility through six-figure mistakes, and evolving from chasing social media benchmarks to embracing a mindset that values presence over legacy. Dr. Do also shares practical insights, like investing significantly in staff and culture (even at the expense of margins) and offers a blueprint for creating true leadership within your team. If you’ve ever felt isolated as a practice owner, this episode will give you both the encouragement and the blueprint to let go, build trust, and find peace in the long game.

What You'll Learn in This Episode:

• The biggest myth about owning a dental practice and why reality is messier
• Why systems and policies fail without true team alignment
• The value of building a loyal “inner circle” (and what happens if you don’t)
• How chasing industry benchmarks can leave owners empty and unfulfilled
• Hard-earned lessons from $400,000 in business mistakes
• Why humility and peace come from personal setbacks, not advice alone
• Practical ways to invest in people and culture (even if it means less profit)
• Steps to create clear, values-driven leadership in any practice
• How weekly and quarterly audits create clarity and transparency
• The mindset shift from chasing legacy to embracing the journey

Listen now for an honest, empowering conversation that will change how you lead your practice and yourself!

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Dr. Anthony Do

Practice Name: Red Oak Family Dentistry

Check out Anthony's Media:

Facebook: https://www.facebook.com/yourmckinneydentist

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

Dr. Brittany Dickinson shares her failure in dental SEO that lost her new patients and led her to discover the unexpected power of AI. From surviving zero cosmetic consults a month to thriving with 17 and counting, Dr. Dickinson reveals how leveraging AI allowed her to take matters into her own hands, save thousands of dollars and attract more patients. If you want to learn how to harness AI and its potential to transform your marketing strategy in dentistry while saving time and money, don't miss out on Dr. Dickinson's story!

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Listen to Brittany's Other Episodes Here:

Rise of a Cosmetic Dentist: Balancing Work and Life in Chicago | Dr. Brittany Dickinson | 517 – The Dental Marketer Podcast

Key Lessons from 2024: Building Stability and Growth in Dentistry | MME – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What if your marketing budget isn’t the real driver of high-value, loyal patients?

When Dr. David Rominski looked back after selling one of the nation’s largest physical medicine practices, a startling pattern emerged: their highest-value patients—the ones they loved serving and who boosted profitability—weren’t coming from big ads or generic marketing efforts. They came almost exclusively through trusted relationships with other providers. In this episode, Dr. Rominski reveals exactly how that insight changed his entire approach to practice growth, leading him to create proven, repeatable systems for building a rock-solid referral network that reliably delivers ideal patients.

Dr. Rominski breaks down the crucial steps specialists and practice owners need to take in their first 90 days to “own their numbers,” map current referral patterns using actual EHR data, and zero in on local providers who regularly see your best-fit cases. He shares practical tactics for becoming referral-worthy, including why real, in-person relationship-building outperforms emails, lunches, and flashy marketing folders every single time. You’ll learn why connecting with everyone in the office matters (not just the doctors!), how to spot and nurture high-potential sources, and the simple but critical metrics that determine whether ongoing effort will pay off. If you’re tired of chasing low-value leads and want steady, sustainable case growth, this episode will show you where to focus.

What You'll Learn in This Episode:

• How to identify your most profitable diagnoses and patient types using EHR data
• Why the majority of top referrals come from specific provider relationships (not ads)
• The must-do steps for evaluating your current referral network in the first 90 days
• Practical strategies for mapping your ideal market and building a consistent outreach plan
• The right way to approach referring offices (hint: it’s not about you)
• The power of “full office” visits and why every staff member counts
• Simple, effective materials to leave behind on visits (and what to skip)
• How to track, evaluate, and grow your referral relationships
• When to keep pushing for more referrals and when to cut your losses
• Key metrics to know if your efforts are really producing results

Ready to learn how to build a referral network that brings in your ideal patients without burning money on ineffective marketing? Listen to today's episode with Dr. Rominski!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Business Name: Referrals for Doctors

Check out David's Media:

Website: https://referralsfordoctors.com/

LinkedIn: https://www.linkedin.com/company/doctor-referral-institute/

Facebook: https://www.facebook.com/profile.php?id=100068507172045

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this episode, Michelle Affanato, from Affinity Management, shares her journey of embracing individuality within her team. She came to the realization early in her career that not everyone is wired the same, and this single shift in perspective allowed her to enhance her leadership skills dramatically. Listen to Michelle's secret to flourishing relationships with your staff along with improved results for your dental practice. Don't miss this unique opportunity to discover how empathy and high expectations can co-exist, propelling you and your practice towards your best year yet.

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Listen to Michelle's Other Episodes Here:

471: Startup Staffing Strategy: How Do You Solve the Opening Day Dilemma? | Michelle Affanato – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What if your practice could add $30K or more a month just by giving patients the confident smiles they already want?

In this episode, Rachel Hicks reveals how this overlooked service could be a sleeper profit center in your practice. While most practices chase expensive ads, add more operatories, or focus strictly on big-ticket treatments, they miss the chance to turn empty chairs into steady revenue with in-office whitening that patients actually want.

Rachel breaks down why so many clinics get whitening all wrong using outdated, high-cost systems and pricing themselves out of the market, while patients simply go to beauty spas instead. She shares a practical, team-based approach for launching whitening profitably, from choosing an education-first supplier to enrolling the team, simplifying protocols, and moving whitening into consult or unused rooms. Rachel unpacks the numbers, showing how in-office whitening can deliver strong margins, drive more cosmetic cases, and even pay for itself in under a week if practices abandon old habits and give patients the fast, confidence-boosting result they crave.

What You'll Learn in This Episode:

• Why in-office whitening is the most underutilized revenue stream in dentistry.
• Common mistakes that keep dental practices from profiting from whitening.
• The key differences between “whitening for life” takes-home kits and what real patients prefer.
• Practical steps for team training and seamless whitening integration.
• How to use assistants and unused rooms to maximize whitening efficiency.
• Smart pricing strategies for 2025–2026 that keep chair time profitable.
• Ways to market whitening without awkward sales tactics.
• The ROI of adding a whitening column and how quickly you can get profitable.
• How whitening can boost acceptance of additional cosmetic procedures.

Ready to unlock a surprising new revenue stream in your practice? Hit play now and discover how in-office whitening can change your bottom line quickly!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

‍

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Guest: Rachel Hicks

Check out Rachel's Media:

Instagram: https://www.instagram.com/mentorrach/

TikTok: https://www.tiktok.com/@mentorrach

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Host: Michael Arias

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Join this podcast's Facebook Group: The Dental Marketer Society

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In this Fail Forward episode, seasoned dentist Dr. Ankur Gupta reveals how he broke away from the traditional "drill and fill" approach engrained at dental school, after seeing his teenage daughter multiple cavities. Reflecting on the long-term effects of extensive fillings he performed on his patients, Dr. Gupta decided to change his approach and direct energy into proactive preventative measures for his daughter, and all subsequent patients. Discover how challenging traditional dental practice beliefs can offer a more compassionate and health-focused approach and why treating patients like family could set your practice apart. If you're ready to evolve from just restoring dental health to maintaining and promoting it, then this is the episode for you!

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Listen to Ankur's Other Episodes Here:

398: Dr. Ankur Gupta | North Ridgeville Family Dentistry – The Dental Marketer Podcast

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Host: Michael Arias

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Scaling a dental practice sounds exciting until growth starts to feel like extra weight on your shoulders.

In this episode, Dr. Brinda Patel of Smile Select Dental unpacks the real costs and lessons of scaling a dental practice across multiple states. You’ll hear how her family’s journey from four to twenty locations came with tough calls: when to expand, when to consolidate, and what it actually takes to make your practice stand out in crowded markets. Dr. Patel shares why selling can be the wiser move for some locations, especially when out-of-state offices are difficult to manage, and how adding high-value services before a sale can significantly increase practice valuations.

The conversation digs into the daily realities behind “scaling” that textbooks gloss over: bottlenecks in team culture, after-hours work, and the dangers of seeing growth as pure numbers rather than people and process. Dr. Patel offers actionable advice for practice owners dealing with lagging performance, like focusing on reactivation outreach, tightening up financial processes, and tracking key profitability metrics. Whether you’re battling burnout, refining your team’s accountability, or eyeing the next phase of wellness dentistry, this episode gives you an inside look at what truly moves the needle for multi-location dental success.

What You'll Learn in This Episode:

• Why scaling can add stress, not just revenue or prestige
• Which practice upgrades most powerfully boost valuation before a sale
• How to spot and reverse early signs of marketing fatigue and team drift
• The crucial team management mistakes to avoid as you grow
• Proven tactics for regaining control of underperforming locations in 48 hours
• The specific financial benchmarks that keep multi-location practices healthy
• Why phone conversion often matters more than increasing ad spend
• How to organize accountability across offices without wearing yourself out
• The role of wellness dentistry in the next wave of patient care
• Realistic timelines and mental shifts needed for sustainable expansion

Press play now to hear the true story behind dental practice growth and what it really takes to make scaling worth it.

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Dr. Brinda Patel

Check out Brinda's Media:

Instagram: https://www.instagram.com/drbrindakpatel/

Email: drbrinda@smileselectdental.com

Brinda's Past Episode: 372: Dr. Brinda Patel | Smile Select Dental – The Dental Marketer Podcast

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Host: Michael Arias

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In this Fail Forward episode, Dr. Michelle Jorgensen discusses her challenging journey in dealing with practice partnerships and selling to a DSO (two major choices that didn't pan out as expected.) Listen as she shares her revolutionary "ecosystem of a dental practice" concept that categorizes ownership duties, establishing clarity in responsibility, and fostering effective partnerships. If you're struggling with managing your practice's growth or considering partnerships, this episode provides valuable insights you won't want to miss. Discover the wisdom behind Dr. Jorgensen's story and persevere toward better practice leadership today!

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Listen to Michelle's Other Episodes Here:

480: How to Create a Practice Focused on Your Team and Patient's Wellbeing | Dr. Michelle Jorgensen – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What if your practice could run smoother, convert more patients, and scale without burning out your team?

This episode dives into the playbook of Kristen Davis, a strategic operator who’s worn nearly every hat in a dental office, from ground-level execution to high-level growth planning.

Kristen shares the real story behind launching and scaling a de novo dental practice during the chaos of COVID-19, turning disruption into a blueprint for resilience and expansion. She introduces SOPHIE, a dynamic AI-supported platform that transforms dental operations by bridging the gap between software and staff, ensuring consistency, accountability, and real-time visibility. Kristen walks us through practical tactics that boost retention and reduce stress, from patient-first scripting and high-conversion follow-up cycles to purposeful morning huddles. Plus, she reveals hiring secrets, onboarding frameworks, and the essential tech tools practices overlook, all rooted in her firsthand trials and wins.

What You'll Learn in This Episode:

• How a dental startup thrived during a pandemic by systemizing operations
• The exact follow-up schedule proven to improve unscheduled treatment conversions
• Patient-phone call frameworks that nail the “why choose us” question fast
• Chairside scripts and cues that increase case acceptance (without pressure)
• The daily and weekly team habits that cut chaos and elevate accountability
• Why separating treatment and financial coordination roles drives smoother workflows
• Structured onboarding that creates confident, culture-matched new hires
• How to use technology like SOPHIE and Patient Prism to maximize team performance
• Proven strategies for holding vendors accountable and protecting your data
• Ways to infuse your practice’s mission and values into everything your team does

Hit play and discover actionable strategies you can use to build a practice that grows, adapts, and never skips a beat, no matter what challenges come your way.

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Business Name: SOPHIE

Check out Kristen's Media:

SOFIE: https://www.hisophie.ai/

Instagram: https://www.instagram.com/kldavsherm/

LinkedIn: https://www.linkedin.com/in/kristen-davis-sherman-331831a8/

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Mentions & Links:

Tools:

• Patient Prism
• BIT USA
• Sunbit
• CareCredit
• Cherry Financing

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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In this episode, Dr. Don Barden, a scholar of economics and human behavior, candidly talks about a critical failure, one that many dentists might relate to: assuming you can help everyone. Sharing his wealth of knowledge and experience, Dr. Barden shows the dangers of this mindset and explains the importance of recognizing that patients, and indeed anyone, can only be truly helped when they are willing to help themselves. Unpack his insights and learn why he thinks that acknowledging this reality can be a significant step towards succeeding as a practice owner. As Dr. Barden says, "Failure is ongoing. Failure is something that you should embrace because it tells you what not to do, and it opens the door for everything you should be doing."

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Listen to Don's Other Episodes Here:

Feel Passion for Dentistry Again: 12-Months to Success with This Mindset Shift | Don Barden | MME – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

How did a Colorado dental group turn technology disaster into a growth catalyst?

This episode takes us behind the scenes of a bold, full-scale transition at a seven-location pediatric dental group: moving from server-based Open Dental to the cloud-powered Dentrix Ascend. Nicole Hartshorn, COO and regional manager, shares how scaling demands seeing every location not as isolated outposts, but as parts of a truly unified business, and what happens to patient experience when operational hiccups ripple through the system.

Nicole pulls back the curtain on the first big shock moving from Open Dental: financial ledger data didn’t migrate, instantly breaking accounts receivable tracking. Her team faced the daunting reality of rebuilding patient balances by hand, a process that took months and tested resolve. She explains how intensive on-site trainers, standardized SOPs, and continuous coaching from Dentrix Ascend turned the tide with upfront struggles, leading to breakthrough systems that allow team members to focus on a better patient experience. Nicole also dives into the nitty-gritty of effective recall protocol, automation that frees teams for powerful community outreach, and the often-overlooked details that make or break pediatric experience at scale.

What You'll Learn in This Episode:

• Why unified operational systems are critical for multi-location practices
• The costly surprise of non-migrating financial data and how to recover
• How on-site software trainers shape successful change management
• Strategies to overcome “we’ve always done it this way” resistance
• A high-impact, personalized recall system that keeps patient engagement at 95%+
• The crucial (yet often ignored) role of documenting visit details
• Automation hacks like insurance verification that give back staff time
• How quarterly outreach campaigns grow referrals in pediatric dentistry
• Pitfalls of focusing solely on collections over production and recall
• The importance of standardization for large provider teams
• Why “add-on” side services can undermine your core pediatric business

Ready to hear how bold leadership can turn an operational crisis into long-term growth? Listen now for firsthand lessons you can use in your own practice!

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Sponsors:‍

Dentrix Ascend: Smarter System, Smarter Practice: Dentrix Ascend Cloud-Based Dental Software Break free from software hassles and come with us to the cloud. Spend less time managing your practice and more time caring for your patients. Tap here for a special offer!

Guest: Nicole Hartshorn

Practice Name: Pediatric Dental Group of Colorado

Check out Nicole's Media:

LinkedIn: https://www.linkedin.com/in/nicole-hartshorn-9a927770/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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In this episode, Dr. Delaney Spaulding, the fearless owner of Ross Bridge Dentistry, underscores the value of courageous decision-making through her own story. Dr. Spaulding moves from a terrifying plunge into an out-of-network practice model that losses half of her patient base, to learning to navigate pushbacks, tough conversations, and an unforeseen leadership refurbishment. Listen in to discover how she envisioned and enacted a practice that thrives on intentional patient communication and experience, rather than riding on the insurance wagon. Dr. Spaulding shows you why, in your practice, you decide the rules. Tune into this episode of Fail Forward and prepare to be inspired to act boldly!

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Listen to Delaney's Other Episodes Here:

410: Dr. Delaney Spaulding | Ross Bridge Dentistry – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What does it feel like to jump off the cliff of comfort and control, building your dream dental practice from the ground up before the first patient ever walks in?

In this candid conversation, Dr. Ryan Le and Dr. Tran Nguyen open up about the exhilarating and anxiety-filled final days before launching Lakeview Dental, their new practice in Horizon West, Florida. After three long years of planning, delays, and relentless detail work, the couple shares what it’s really like behind the scenes: how excitement can flip to stress as overlooked “little things” stack up, and how every decision, from bathroom fixtures to office software, feels loaded with urgency and consequence when the countdown to opening is real.

Ryan and Tran’s story isn’t about the glamour of being practice owners; it’s about embracing the mess, navigating two years of construction delays, learning the gritty details of equipment procurement, and wrestling with the emotional and financial risks of stepping away from secure jobs. They explain why autonomy, relationship-based care, and community connection fueled their leap into ownership. Their partnership is a masterclass in teamwork and resilience, showing how dividing roles, learning to compromise, and staying deeply involved in the local community helped them nearly fill their opening schedule even before opening the doors. This episode is a must-listen for anyone dreaming of practice ownership and wanting honest, hard-earned wisdom from dentists truly in the trenches.

What You'll Learn in This Episode:

• The emotional reality of building a dental startup from scratch
• How permitting and construction delays really impact your launch timeline
• Hidden “tiny” details that pile up as opening approaches
• Smart strategies for trimming startup costs without sacrificing tech
• Why patient experience and community presence are better than generic marketing
• How to split roles and decision-making as partners and find compromise
• What to expect when leaving employment for uncertain entrepreneurship
• The truth about local demand and choosing the right practice location
• Tips for creating a welcoming, anxiety-reducing office environment
• Lessons learned the hard way in dental practice buildouts

Hit play to hear the honest, practical journey of turning a dental dream into reality before the doors even open!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Ryan Le & Dr. Tran Nguyen

Practice Name: Lakeview Dental

Check out Ryan & Tran's Media:

Website: https://www.thelakeviewdental.com/

Email: info@thelakeviewdental.com

Instagram: https://www.instagram.com/thelakeviewdental

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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Dr. Nathan Coughlin reveals the hard lessons learned from choosing the wrong business partners (a decision that cost him over a million dollars and countless sleepless nights.) Despite the significant financial strain and emotional toll, Dr. Coughlin has transformed this setback into invaluable wisdom about the importance of vetting partners, clarifying partnership agreements, and ensuring a clear exit strategy. Tune in to learn the practical steps to avoid these pitfalls, along with the insight that survival through failure can lead to eventual success. If you're considering or already into partnerships, listen to Dr. Coughlin's story to fortify your practice against agreements that are bound to fail!

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Listen to Nathan's Other Episodes Here:

386: Dr. Nathan Coughlin | Thrive Dental and Orthodontics – The Dental Marketer Podcast

MMM [Social Media] Find The Exact Patients You Want to Serve with These Pinterest Tips! – The Dental Marketer Podcast

The First Episode of 2023 & The Advice and Reflections Some of Our Guests Have Had! – The Dental Marketer Podcast

MME: Break the Mould on Pricing | How to Add $100k Production to Your Month! | Dr. Nathan Coughlin – The Dental Marketer Podcast

Which Social Media Platform is Right for Marketing Your Practice

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Host: Michael Arias

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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What if the biggest threat to your implant outcomes isn’t technical, but the urge to treat your next patient?

In this episode, Dr. Ivan Chicchon, founder of Implant Ninja, flips the script on implant success by showing that mastery starts with mindset, not just motor skills. He reveals that the most dangerous enemy in implant dentistry is the rush. When clinicians try to wedge implants into the usual high-pace dental schedule, judgment falters and patient care suffers. Drawing on years of clinical experience, Dr. Chicchon makes the compelling case for slowing down, sharpening focus, and giving every implant the dedicated space and gravity it deserves.

We'll dive into practical strategies for building an implant-friendly workflow, from setting up a sterile environment and assembling a skilled support team, to carving out enough undisturbed time. Dr. Chicchon details how every phase, from patient selection to case review, is an opportunity to elevate results and avoid burnout or regret. He opens up about the red flags that signal a need for more learning and why a cautious approach, combined with steady incremental skill-building, transforms new surgeons into confident, competent providers. If you’re tired of feeling anxious or rushed before an implant case, this episode promises confidence-boosting tools you can put into practice right away!

What You'll Learn in This Episode:

• Why “just getting it done” is the biggest threat to implant success
• The workflow essentials that separate true implant surgeons from generalists
• How to set up your room, team, and schedule for focused, safe implant care
• Key criteria for case selection and the red flags that beginners often miss
• The top mindset shifts every aspiring implant dentist needs
• The roadmap from first implant to 50 “bread-and-butter” cases
• How to avoid high-risk patients and start with cases set up for success
• The role of documentation in honest self-assessment and ongoing improvement
• Strategies for internal marketing and patient education in your practice
• The importance of giving yourself permission to slow down and learn

Tune in now to discover how rethinking your approach can make dental implants a safe, rewarding part of your practice.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Dr. Ivan Chicchon

Business Name: Implant Ninja

Check out Ivan's Media:

Website: https://www.implantninja.com/

Instagram: https://www.instagram.com/implant_ninja/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

In this episode of Fail Forward, Lorie Streeter dives into a pivotal crisis (the closure of an enterprise she nurtured for nearly 20 years) and how this seeming failure propelled her towards purposeful leadership. Listen in to understand how separating her worth from her role sparked audience-resonating authenticity and emboldened her to redefine her dental leadership and write her story on her own terms. Don’t miss this chance to embrace your own adversity as a springboard to evolve, expand your impact, and lead your practice with authenticity and purpose!

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Listen to Lorie's Other Episodes Here:

215: Lorie Streeter | When You Go The Extra Step For People,They Will Go The Extra Step For Your Practice. – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What if the real obstacle to growing your practice isn’t getting more calls, but what happens after the phone rings?

In this episode, Dr. Len Tau unpacks the step-by-step system any dentist can use to turn a $500,000 practice into a $1 million powerhouse in just 12 months (without breaking the bank on marketing.) He dispels the biggest myth in dentistry: that growth is out of reach with limited resources, revealing that most offices are held back by overlooked “leaks” and conversion gaps, not a lack of opportunity. Michael and Dr. Tau explore why a marketing budget as low as $1,500/month is enough to drive 20+ new patients when coupled with consistent processes, sharp phone skills, and clear internal accountability.

Through stories and practical tactics, Dr. Tau guides us through an initial audit to spot where practices are losing potential patients, from missed calls and ineffective front-desk handling to low case acceptance and patient attrition. He shares actionable tools, like listening to recorded calls, asking the right operational questions, and introducing comfort-driven patient forms to turn new patients into lifelong patients. From scripting insurance conversations and pre-visit rapport-building to optimizing treatment presentations and review management, Dr. Tau details how any practice can harness its existing patient flow for exponential growth, one clear step at a time.

What You'll Learn in This Episode:

• How to audit your practice to plug costly “leaks” before increasing marketing spend
• The critical phone skills that make or break conversion rates
• Tactical steps to build patient trust from the very first interaction
• Why active listening and “disarming” patients improves show rates and reviews
• The exact operational data (new patients, attrition, case acceptance, etc.) to track for fast growth
• Key system changes to raise daily production from detailed patient forms to same-day dentistry
• How to frame treatment and payment options to maximize acceptance (and avoid sticker shock)
• Smart methods to measure marketing effectiveness (no matter your ad budget)
• The truth about online reviews and how to build reputation resilience

Ready to see where your practice might be leaking profitability? Let's find out with Dr. Len Tau!

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Dr. Len Tau

Check out Len's Media:

Website: https://www.drlentau.com/

Phone: 215-292-2100

Supercharge Your Dental Practice Event: https://superchargeyourdentalpractice.com/

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Mentions & Links:

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CallRail Article: 5 healthcare marketing trends shaping patient growth in 2026

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

Come along as Dr. Eric Block recounts his journey from struggling with leadership and practice management to becoming an efficient leader, all by developing comprehensive standard operating procedures. By documenting every process, from clinical setups to insurance claims, Dr. Block reduced his practice's stress levels, improved training efforts, and even crafted his own productivity software for dental offices, Flomo. Immerse yourself in Dr. Block’s story to pick up practical strategies that can turn even self-doubting dentists into proficient leaders. If you're living in fear of losing key staff or feeling stuck in your growth as a practice owner, let this episode guide your way forward!

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Listen to Eric's Other Episodes Here:

345: Dr. Eric Block | Acton Dental Associates & Deals for Dentists – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

Who you hire in your first year will shape your dental startup for years to come. Are you choosing team members that truly click?

In this episode, Dr. Kelsi Lewis of Glow Dental Co. opens up about the real challenges and rewards of founding an intentional, community-focused dental practice while balancing dentistry, business ownership, and motherhood. She shares honest insights on her current stress points, switching marketing companies, hiring for fit over resume, and doing it all without an office manager. Dr. Lewis dives into why every new team hire matters, how she maintains a supportive culture, and what it takes to build a staff that doesn’t need micromanaging. You’ll hear specific examples, from the roles her hygienist and front desk play in patient care to the systems she uses for onboarding and maintaining high standards.

As the conversation unfolds, Dr. Lewis also reveals her journey through the marketing maze. She details what prompted her to pause ads, how she chose new partners based on research and guarantees, and the practical steps she’s taking to double new patient numbers, all with an eye on expanding services and elevating the patient experience. You’ll walk away with actionable strategies for handling team growth, improving workflow and patient conversions, and staying true to your vision no matter how many spinning plates you’re managing behind the scenes.

What You'll Learn in This Episode:

• How to identify and hire team members who elevate your practice culture
• Effective onboarding and performance management strategies for dental teams
• Creative ways to ensure alignment and communication among staff across roles
• How consistent language and teamwork improve patient experiences and case acceptance
• When and why to switch marketing partners, and what metrics to track
• Approaches to scaling new patient numbers with and without paid ads
• Tools and tactics to streamline in-office workflow and finances, including offering patient financing
• Essential operational lessons from starting a practice from scratch
• Protecting your team and brand by confidently dismissing disrespectful patients
• Vision casting for long-term growth into aesthetics and full-mouth rehabilitation

Ready to upgrade your practice’s culture, patient flow, and growth? Hit play to learn exactly how Dr. Lewis is making it work, one intentional decision at a time.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Kelsi Lewis

Practice Name: Glow Dental Co.

Check out Kelsi's Media:

Practice: https://glowdentalco.com/

Instagram: https://www.instagram.com/kelsilewisdds/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this episode of Fail Forward, David Jenyns talks about his venture of the Melbourne Cricket Ground (MCG) wood sale and how it got hijacked by a stranger who went on to become a close friend. While you unwind the twist and turns in his story, you'll realize how acting quickly on your ideas can prevent others from beating you to the punch. This episode provides concrete proof that it's not about who came up with the idea first; it's about who took the initiative and executed it effectively. Dive in to learn about turning disappointments into wins and even long-term friendships!

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Listen to David's Other Episodes Here:

302: David Jenyns | SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems – The Dental Marketer Podcast

Conquer Resistance: Empower Your Team with Effective System Strategies | David Jenyns | MME – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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Can you still win patient loyalty when you walk away from insurance contracts?

Dr. Parth Kansagra did just that, launching a premium-priced, insurance-free dental practice in Orange County against all conventional wisdom. Dr. Kansagra shares why he walked away from burnout and chose the hard road of building a practice on his own terms, leaning on his MBA skills, strong patient communication, and a vision for comprehensive patient care.

He unpacks the pivotal moment that inspired him to drop insurances cold turkey, then takes us behind the scenes of his high-touch transition: spending months meeting every patient face-to-face to personally explain the new model. Dr. Kansagra gets real about the financial and emotional stress of entrepreneurship, how losing insurance-driven patients opened doors for true cosmetic-focused care, and the steps he took to make premium pricing feel trustworthy with transparent menus, longer exams, and even a six-year warranty. Listen in for honest lessons on patient relationships, marketing that actually works, and how building real trust became his not-so-secret advantage.

What You'll Learn in This Episode:

• How dropping insurance transformed patient relationships and practice culture
• Strategies for communicating change and building trust with existing patients
• The financial realities and risks of going insurance-free from day one
• Why personalized attention became the cornerstone of Dr. Kansagra’s approach
• Tips for converting bargain-seekers into loyal, high-value patients
• Unexpected growth tactics: Groupon whitening offers, memberships, and “social media scholarships”
• Building a transparent fee structure including warranties and easy refund policies
• The importance of direct doctor access (and giving out his Google number!)
• How “banked” membership plans and referral networks can drive real growth

Press play to learn how Dr. Kansagra builds real trust in his practice!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Parth Kansagra

Practice Name: Bespoke Dental Studios

Check out Parth's Media:

Practice: https://bespokedentalstudios.com/

Juma (Heathcare Wallet for Patients): https://getjuma.com/

Instagram: https://www.instagram.com/dr.parthk/

LinkedIn: https://www.linkedin.com/in/drparthkansagra/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

Dr. Sonny Spera faced exactly this in 2006 when a disastrous flood wiped out one of his three dental offices. Amid the chaos, Dr. Spera showed exemplary leadership by ensuring no team member lost hours and every patient received their care. The key? Pioneering solutions, resilience, and a shared commitment to their dental family. Dive into this episode to discover how, even when catastrophe strikes your practice, you can roll up your sleeves and pave your own path forward. Gain insights on turning disaster into a strengthening growth experience. Listen now to learn how to handle unexpected setbacks while preserving your team's stability and commitment.

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Listen to Sonny's Other Episodes Here:

340: Dr. Sonny Spera | Progressive Dental – The Dental Marketer Podcast

MMM [Insurance] If You Want To Cut Out Your Worst Paying Insurances, Do This! – The Dental Marketer Podcast

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Host: Michael Arias

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In this episode, Eva Baughman of Clearwater Dentistry in Greeley, Colorado, shares the behind-the-scenes story of launching a practice with her husband just before the pandemic hit and how she transitioned from a non-dental background to becoming the financial strategist their office needed. Eva unpacks the path her husband took from serving as a military dentist in Germany to stepping into ownership for the freedom to care for patients on his own terms. This journey demanded Eva step in, shoulder-to-shoulder, to shape the practice into a sustainable, patient-focused team.

Central to this conversation is Eva’s candid look at managing insurance-heavy operations in a brand-new community. She walks us through her step-by-step approach to mastering local demographics, mapping employer insurance plans, and using those insights to negotiate stronger PPO contracts, sidestepping third-party headaches wherever possible. Eva also details her hands-on methods for tracking expenses, building airtight claims systems, and empowering her team (all while protecting work-life boundaries as both a spouse and business partner.) Whether you’re a dental entrepreneur, office manager, or anyone seeking better insurance and cash flow management, Eva’s real-life experiences offer practical takeaways for turning your practice from stressful to sustainable.

What You'll Learn in This Episode:

• How to objectively assess your local market and maximize insurance contracting power.
• Ways to prevent insurance from controlling the patient conversation and keep care patient-centered.
• Smart strategies for tracking practice expenses and improving cash flow predictability.
• How to build a claims system that minimizes rejections and supports faster payments.
• The benefits of negotiating direct PPO contracts and periodically reassessing terms.
• Why understanding insurer requirements leads to better documentation and estimates.
• Tips for hiring and team-building in a startup practice.
• Navigating the unique dynamics of running a spouse-owned office.
• Setting boundaries to protect your family time while still growing your practice.

Tune in now to hear Eva's story on building a practice from scratch with her husband and the ins and outs of everyday operations!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Guest: Eva Baughman

Practice Name: Clearwater Dentistry

Check out Eva's Media:

Practice: https://clearwaterdentistry.net/

Instagram: https://www.instagram.com/eva_baughman14/

Email: evabrigitte14@gmail.com

Dental Spouses in Business Facebook Group: https://www.facebook.com/share/g/17Tw64FJiu/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this Fail Forward episode, Dr. Adrian Cummins from Cummins Dental Group shares a critical setback he experienced in his practice due to a lack of firm boundaries and leadership clarity. Listen as he illuminates how tolerating substandard performances led to not just revenue loss, but a depletion of peace and time, which act as the backbone of every flourishing practice. He shows how he turned confrontations into clarity, creating firm boundaries, making standards concrete, and utilizing leadership meetings effectively to foster accountability. If you're looking to grow your practice and your team without compromising your peace of mind, this episode is a must-listen!

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Listen to Adrian's Other Episodes Here:

328: Dr. Adrian Cummins | Cummins Dental Group – The Dental Marketer Podcast

"What is 1 thing You Wish You Knew Before You Opened Your Start-up/ Acquisition?" – The Dental Marketer Podcast

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Host: Michael Arias

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This episode uncovers a dramatic shift: instead of comparing offices online, more people are now simply asking ChatGPT, Perplexity, or Gemini, "Who should I call for dental implants or a toothache?" The AI returns just a couple of names, and with zero hesitation, patients make the call (often within a minute.)

Michael breaks down real data from CallRail, revealing how these AI-fueled phone calls, though still a small percentage, represent a wave of ultra-high-intent patients who skip traditional browsing and choose the first AI-recommended office. You'll discover which tools are actually driving these calls (hint: ChatGPT is leading by a landslide), why this trend mirrors the early rise of smartphone searches, and why it pays to make your practice information clear, consistent, and ready for action. If you want your phone to ring next time someone asks AI to help find them a dentist, this episode is your essential guide.

What You'll Learn in This Episode:

• How AI chat tools are redesigning the path patients take to choose a dentist
• The latest CallRail data showing real-world AI-generated business calls
• Which AI tools (like ChatGPT and Perplexity) are influencing dental patient decisions
• Why AI-referred calls are more likely to be high-intent (and how that matters)
• How this shift compares to the early days of mobile search
• Practical steps to make your dental practice more "AI-ready"
• The importance of consistent business listings and clear service descriptions
• Why answering your phone quickly matters more than ever
• How tracking calls can help you see which marketing sources are working
• What other industries are doing as AI changes the referral landscape

Don’t get left behind! Hit play now to make sure your dental practice is ready for the new era of AI-driven patient calls.

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Check Out the Article From This Episode (Updated with More Data):

Article: https://www.callrail.com/blog/20m-calls-reveal-future-of-customer-discovery

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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This episode of the "Fail Forward" series takes you on a journey with Dr. David Phelps, as he shares a significant setback he faced in selling his practice, where due to his hurried decision, he ended up selling to an associate with excellent clinical skills, but lacking business knowledge. This lack of insight led to volatility and loss of staff and patients; forcing him to retake control. But the silver lining? This was a transformational moment that pressured him to take a different approach in recruitment and empowering associates while gradually transitioning into ownership, resulting in the sale he aimed at. Listening to this episode will teach you how to navigate associate transitions more effectively while avoiding common pitfalls.

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Listen to David's Other Episodes Here:

361: Dr. David Phelps | The Best & Worst Things You Can Do as a Practice Owner Who's Trying to Accumulate Wealth – The Dental Marketer Podcast

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Host: Michael Arias

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What does it really take to turn a neighborhood dental practice into a must-visit brand no matter the competition next door?

In this episode, Dr. Chaz Vittitow shares the real story of launching and growing The Local Dentist in a market packed with competitors all while balancing family life with four kids and navigating today’s unique challenges for dentists. Chaz explains the origin of his practice’s name and how it shaped everything from branding to partnering with local businesses. He also digs into the seldom-discussed realities: intense staffing pressures, skyrocketing expenses, and the myth that owning a practice guarantees financial success.

Chaz reveals how he grew by aggressively marketing, earning patient referrals, and, most notably, breaking free from PPO insurance networks, once facing $500–$600K annual write-offs on $1.1M collected. He delivers a practical guide for dropping insurance: scripting patient conversations, offering membership alternatives, and controlling the story to retain quality care (and your best patients). Through powerful communication tweaks and lessons learned on team-building, leadership, and profitability, Chaz equips us with a blueprint to build not just a profitable practice, but a truly resilient one.

What You'll Learn in This Episode:

• How to craft a dental brand that resonates in your community and stands out
• The key differences (and new complexities) of dental ownership today versus prior generations
• Creative growth strategies for practices in saturated markets, from ground-level marketing to referral systems
• Why and how to drop insurance networks without losing your patient base (or your mind)
• The real financial impact of insurance write-offs (and how to regain control)
• Step-by-step tactics for transitioning patients off PPO plans, minimizing attrition and complaints
• Transformative language and communication shifts that boost case acceptance and patient loyalty
• Operational insights: hiring, team training, profitability strategies, and smart tech adoption

Tune in to learn how Dr. Chaz builds an unstoppable brand that resonates with his local community!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Chaz Vittitow

Practice Name: The Local Dentist

Check out Chaz's Media:

Practice: https://localdentistbellingham.com/

Instagram: https://www.instagram.com/localdentist_bham/

The Dental Jumpstart YouTube Channel: https://www.youtube.com/channel/UCJvqs2_HMAkGq2ki__Gv-jQ

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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Join Dr. Paul Etchison of the Dental Practice Heroes Podcast as he recounts a challenging situation that sparked real change in his practice. Sharing his story of tension between the front desk and clinical teams, Paul opens up about stalling, fumbling, and ultimately succeeding in having a much-needed conversation. He reveals how the magic of validating one's perspective (even without agreeing completely) can bring down walls and pave the way for constructive solutions. Tap into this episode if you want to improve your communication, leadership skills, and overall practice dynamics! You'll learn that difficult conversations are not obstacles but the gateway to better relationships, growth, and success in your dental practice.

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Check out Paul's Media:

Website: https://www.dentalpracticeheroes.com/

Podcast: https://www.dentalpracticeheroes.com/podcast

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Listen to Paul's Other Episodes Here:

479: Are You on the Road to Effective Dental Leadership? The Blueprint for Teamwork | Dr. Paul Etchison – The Dental Marketer Podcast

300: Dr. Paul Etchison | Nelson Ridge Family Dental – The Dental Marketer Podcast

MMM [Internal Marketing] Small Details That Make a Big Difference in Team Communication – The Dental Marketer Podcast

The First Episode of 2023 & The Advice and Reflections Some of Our Guests Have Had! – The Dental Marketer Podcast

"What is 1 thing You Wish You Knew Before You Opened Your Start-up/ Acquisition?" – The Dental Marketer Podcast

455: Dr. Paul Etchison | Achieving Peace of Mind: Embracing Delegation for a Harmonious Dental Team – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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Discover the practice-changing power of a unified team guiding every patient from check-in to checkout!

In this episode, Dr. Jaspreet Gill opens up about the mental and strategic balancing act of guiding Countryside Smiles, sharing how time, patient experience, and ROI intertwine in daily decisions around hiring, technology, and workflow design. You'll hear firsthand how the focus shifted from setting up operations to facing nuanced choices: should you invest in tech, hire another team member, or build the next system to scale? Dr. Gill brings clarity to what it means to “pick your headaches wisely,” ensuring every move supports both the patients and her team.

What sets her practice apart? Around year two, Dr. Gill rewrote the playbook by unifying the traditionally divided front and back office, creating patient care coordinators who guide each person seamlessly from intake through billing and beyond. This personalized model, made possible with cloud-based tech and a hand-picked team, eliminates friction and elevates quality care. She dives into performance-based incentives, salary solutions to retain talent, and hyperlocal marketing, all while sustaining profit, minimizing turnover, and keeping compassion at the center. Whether you’re a new practice owner or aiming to future-proof your office, Dr. Gill’s candid insights and tested strategies offer a blueprint for sustainable and human-centered growth!

What You’ll Learn in This Episode:

• How to evaluate owner-level decisions for ROI in time, money, and care quality
• The step-by-step breakdown of a patient care coordinator workflow model
• Strategies for reducing communication gaps between clinical and administrative staff
• Why selective hiring and performance-based bonuses matter for retention
• How to implement cloud-based systems for efficiency and fewer software headaches
• Approaches to detailed insurance verification for upfront financial transparency
• Secrets to profitable marketing within your immediate community radius
• Tips for managing team compensation and benefits to lower turnover
• Building a brand rooted in personal connection: asking patients “What’s your story?”

Ready for practical strategies that put people before processes? Listen now for real-world lessons on practice ownership!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Guest: Dr. Jaspreet Gill

Practice Name: Countryside Smiles

Check out Jaspreet's Media:

Practice: https://countrysidesmiles.com/

Facebook: https://www.facebook.com/Countrysidesmiles

Instagram: https://www.instagram.com/countrysidesmiles/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this episode of Fail Forward, Dr. Andy Tran shares his sobering story of chasing high-ticket dentistry, only to find his foundation and personal life taking a toll. Hear how redefining success allowed him to save and strengthen his practice, offering valuable lessons about choosing the right patients, putting front-line systems in place, and balancing ambition with reality. Don’t fall for the shiny red object—tune into this episode to learn from Dr. Andy's missteps and fortify your foundation for sustainable growth!

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Listen to Andy's Other Episodes Here:

Just Listen... Dr. Hieu Pham & Dr. Andy Tran – The Dental Marketer Podcast

Just Listen... Dr. Andy Tran & Dr. Richard Low – The Dental Marketer Podcast

83: Dr. Andy Tran & Linda Phan | What's the most important thing to know when owning a dental office? – The Dental Marketer Podcast

315: Dr. Andy Tran | It's Been 2 Years Since He's Opened His Start-Up... – The Dental Marketer Podcast

Just Listen... Dr. Andy Tran & Linda Phan | Apex Dental Studio – The Dental Marketer Podcast

Day 2: Dr. Richard Low & Dr. Andy Tran | The Breakaway Series | Business Masters Edition – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

Can a $5,000 marketing budget over 90 days genuinely bring new patients through your front door is it a waste of money?

In this episode, Michael sits down with Lamar Woods of Adhere Patient Management to strip away the guesswork. Lamar shares what truly moves the needle in dental practice marketing (and here's a hint: it’s not just impressions or clicks.) He unpacks the exact metrics that signal a win by the 90-day mark, focusing on predictable lead flow that turns into real-life appointments and patient visits, not just empty calls or unqualified leads.

Lamar dives deep into the essentials every dental practice must have before investing a dime, like a trustworthy, conversion-ready website and robust call tracking. Discover common pitfalls that sabotage new patient bookings, especially at the front desk, and why scripts, coaching, and call reviews are non-negotiable when call volumes spike. You’ll walk through the recommended $5,000 marketing playbook, from campaign breakdowns on Google Search to step-by-step expectations at 30, 60, and 90 days, plus the realities of ad spend and diminishing returns. Whether you’re frustrated by flat results or hungry for predictable patient growth, you’ll leave this episode ready to take control of your marketing ROI.

What You'll Learn in This Episode:

• The specific “winning” metrics that make or break a dental marketing investment
• How to define and set realistic new patient goals for your budget
• Essential website and call tracking fundamentals for higher conversions
• The most common front desk mistakes costing you patient bookings (and how to fix them)
• A proven Google Ads campaign breakdown for maximum new patient flow
• Why and how to monitor campaign results at each stage (30/60/90 days)
• The truth behind doubling ad spend and market limits in your area
• Practical patient production projections based on real ad budgets
• How to hold your marketing agency accountable with lead and booking reports
• Critical tools and systems for tracking, measuring, and scaling patient growth

Hit play and find out exactly how to turn your marketing spend into real new dental patients. No more guesswork, just clear action steps!

growth!

Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Lamar Woods

Business Name: Adhere Patient Management

Check out Lamar's Media:

Website: https://www.adherepatient.com/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

In this episode of the Fail Forward series, CJ DuBe' shares the painful story of a lowball buyout after scaling from 0 to 8 million in three years that left her questioning her worth. However, CJ didn’t let this setback define her, as she embarked on a spectacular journey, learning to channel her unique abilities in teaching, facilitating, and coaching. Listen in to discover how shifting from a scarcity mindset to an abundance outlook, and focusing on love and trust, can help overcome setbacks and bring about phenomenal growth. Don't miss out on this inspiring tale of resilience and transformation, crucial lessons for any dentist or practice owner!

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Listen to CJ's Other Episodes Here:

287: CJ DuBe | The simple concepts and tools to gain TRACTION in your practice. – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What happens when you stop seeing neighboring dentists as rivals and start building authentic alliances instead?

In this episode, Michael sits down with Dr. Chethan Chetty, fresh from a transformative three-year term as president of the Academy of General Dentistry. Having balanced his “second job” of intense advocacy with the demands of running his practice and raising a family, Dr. Chetty reflects on the unique pressures and privileges of leadership. He shares why organized dentistry is crucial for every dentist and reveals the advocacy battles few dentists realize are unfolding behind the scenes with legislators and policy makers. Hear firsthand stories of how professional unity can safeguard dentistry’s future and protect patients from disruptive policy changes.

The conversation dives into the realities facing today’s dental practice owners: mounting student debt, the lure of DSO positions, insurance headaches, and shifting patient expectations. Dr. Chetty unpacks real mistakes and leadership lessons learned while scaling his practice from “mom and pop” operation to a team of four associates, all while keeping culture and communication at the heart of growth. He details practical strategies for building collaborative relationships with neighboring dentists, managing staff dynamics, implementing technology, and responding to accelerated changes in the industry, including labor law shifts, AI-driven tools, and practice management innovations.

What You'll Learn in This Episode:

• Why organized dentistry is every dentist’s responsibility, not just for “joiners”
• How legislative changes can reshape your practice overnight—and what you can do
• Real-world strategies for balancing advocacy, practice ownership, and family life
• Approaches to healthy competition and building a local dental community
• Why student debt is reshaping the career landscape for new dentists
• The pros and cons of DSO and private ownership models today
• Keys to scaling a practice while preserving its culture and patient experience
• Lessons learned from leadership missteps—and how to resolve team conflict
• The impact of post-COVID labor law changes and innovative tech solutions
• How to future-proof your practice with smart systems and adaptable workflows

Ready to see the bigger picture and seize control of your dental career? Tune in now and learn how advocacy, leadership, and community could be your next big move!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

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Guest: Dr. Chethan Chetty

Practice Name: Eagle Rock Family Dentistry

Check out Chethan's Media:

Website: https://www.eaglerockdentistry.com/

Instagram (Personal): https://www.instagram.com/drchettydds/

Instagram (Practice): https://www.instagram.com/eaglerockdentistry/

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

In this episode, Shane Simmons shares his experience of unintentionally becoming a roadblock in his dental marketing company, Crimson Media, due to his quick-fix problem solving approach. Discover how he pivoted his leadership style to empower his team through the 1-3-1 method, and how this can foster critical thinking, enhance team skills, and ultimately drive your dental practice growth. If you’re ready to step back and allow your team to emerge empowered and innovative, dive into today's episode!

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Listen to Shane's Other Episodes Here:

MMM [Google Ads] How to Easily Attract New Patients with Predictability – The Dental Marketer Podcast

MMM [Internal Marketing] Using Social Media Ads & Email Marketing to Target Existing Patients for Unscheduled Treatment & Referrals – The Dental Marketer Podcast

MMM [Google Ads] The Best Way to Attract More Dental Implant Patients on a Limited Budget – The Dental Marketer Podcast

174: Shane Simmons | The Type of Marketing That Intrigues Human Beings – The Dental Marketer Podcast

MMM [Social Media] 3 Aspects of a Social Media Ad That New Patients Want to See – The Dental Marketer Podcast

MMM [Uncommon] The Power of Local Business Groups and the Reciprocity Effect – The Dental Marketer Podcast

MMM [Internal Marketing] Ramping Up Patient Referrals With an Annual Community Event! – The Dental Marketer Podcast

MMM [Google Ads] 3 Steps You Should Take with Every Ad Campaign, From Initial Call to Scheduled Patient – The Dental Marketer Podcast

MMM [Websites] 3 "Must Haves" Your Website Needs to Be Seen by Google & New Potential Patients – The Dental Marketer Podcast

MMM [SEO] Most SEO Campaigns Are Missing This One Single Most Important Strategy – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What happens when you stop letting insurance define your patient experience in one of the world’s toughest markets?

In this episode, Dr. Fatina Shtivelman opens up about what it takes to not only build a pediatric dental practice from scratch in Manhattan, but also completely reinvent its business model. She describes the emotional and mental “second baby” her practice became, alongside the constant juggle of refining systems, surviving a pandemic, and keeping both her team and vision aligned in the heart of New York City. Dr. Shtivelman shares the pivotal decision to leave insurance networks behind, revealing why she shifted toward a boutique, fee-for-service model and how this move (while nerve-wracking) ultimately elevated every aspect of her practice.

You’ll hear honest stories about hiring and leadership, from tracking interview punctuality in a city obsessed with time to watching her office manager grow from assistant to hygienist to leader. Dr. Shtivelman details the exact systems she’s built to safeguard consistency, minimize burnout, and empower every team member. She shows us the marketing, review, and tech strategies that help her attract the right families, boost profitability, and reclaim peace of mind. If you’re a dental practice owner or dreaming of becoming one, her practical insights will help you create a practice that’s both deeply personal and truly exceptional.

What You'll Learn in This Episode:

• The mental realities of running a high-stakes pediatric dental practice in Manhattan
• Considerations and steps for shifting from in-network to out-of-network models
• Strategies for managing patient expectations and navigating tough financial conversations
• How to build and align a cohesive, growth-minded dental team
• Practical hiring methods for finding staff who fit your vision and values
• Concrete systems for accountability, efficiency, and minimizing daily stress
• Ground marketing tactics and event best practices to attract ideal patients
• How to generate and track quality Google reviews every month
• Keys to integrating technology (Open Dental, Modento, Dental Intelligence) for smooth operations
• Dr. Shtivelman’s leadership routines for handling pressure and avoiding burnout

Let's listen to Dr. Shtivelman’s hard-won practice-building secrets today!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

‍

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Dr. Fatina Shtivelman

Practice Name: Gramercy Kids Smiles

Check out Fatina's Media:

Practice: https://www.gramercykidssmilesnyc.com/

Instagram: https://www.instagram.com/gramercykidssmiles/

TikTok: https://www.tiktok.com/@thetoothfairynyc

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

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In this episode of Fail Forward, Dr. Brandon Prior shares how he overcame this mentality and transformed his practice. After initially hesitating to make investments due to fear of spending, he realized his actual failure was protecting cash instead of maximizing his valuable time and capacity. Learn how investing back into your practice in areas like hygiene and marketing can create leverage, increase production, and propel you into rapid growth. For dental practice owners ready to break out of the grind and embrace strategic spending for growth, don't miss Dr. Prior's game-changing insights!

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Listen to Brandon's Other Episodes Here:

412: Dr. Brandon Prior | 100 West Dental – The Dental Marketer Podcast

Day 2: Dr. Brandon Prior | The Breakaway Series | Business Masters Edition – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

‍

Imagine a world where your workflows align effortlessly, teams communicate seamlessly, and every patient gets a tailored experience, all thanks to AI technology and all-in-one software.

In this special episode, Dr. Rania Saleh returns to celebrate Oryx’s 10-year milestone and candidly shares the origin story behind building a comprehensive dental practice software platform. Drawing from her own pivotal transition, from running a thriving dental practice to founding Oryx after a health crisis exposed the limits of existing systems, Dr. Rania reveals how necessity sparked the creation of automated, clinically-driven workflows. She walks us through the earliest days of envisioning patient-facing reports, risk assessments, and truly evidence-based care, plus the surprising challenges that came with bridging technology and real-world dentistry.

As Oryx evolved far beyond its early plug-in roots, Dr. Rania opens up about tough decisions: ripping out parts of the platform she once prized to keep pace with rapid advances in AI and practice management. She compares the growing pains of a scaling SaaS company with those of an expanding dental team, underscoring the urgent need for culture, leadership, and focused feedback in delivering consistent patient experiences. Whether you’re a solo dentist eyeing growth or a multi-office DSO navigating complexity, this behind-the-scenes conversation offers actionable insights on technology adoption, systematizing clinical excellence, and leading a practice (or platform) your whole team believes in!

What You’ll Learn in This Episode:

• The real reason most dental practices struggle with “invisible” workflows (and how to fix it.)
• How to design patient communication that builds trust, drives case acceptance, and avoids the hard sell.
• Why all-in-one platforms beat piecemeal solutions as your practice grows, plus what to look for as a startup or scaling group.
• Lessons in rebuilding software as dentistry and technology rapidly evolve, including embracing AI.
• Practical strategies for keeping clinical and front desk teams aligned on evidence-based protocols.
• How top practices manage growth pains: leadership hiring, culture building, and systematized onboarding.
• The must-have components of a true comprehensive dental exam (patients and providers both notice).
• Commonly missed findings that impact patient outcomes and how to communicate them simply.
• Tips for making small, impactful workflow improvements that compound over time.
• Dr. Rania’s roadmap for scaling technology, alignment, and patient care in fast-growing practices.

Don’t miss this inside look at building a dental practice and a platform that actually works; hit play now to transform your systems and patient care!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

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Guest: Dr. Rania Saleh

Business Name: Oryx

Check out Rania's Media:

Website: https://thedentalmarketer.lpages.co/oryx/

Instagram: https://www.instagram.com/oryxdentalsoftware/

Facebook: https://www.facebook.com/OryxDentalSoftware

Rania's Past Episode: 453: Dr. Rania Saleh | The Visual Edge: How to Improve Treatment Acceptance Rates – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

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In this episode, we welcome Allison Norris, CEO of The Dentele Group, who candidly shares her journey of leaving a stable career as a dental hygienist to stumble, fumble, and finally, successfully found a leading non-clinical recruiting agency in dentistry. Through her story of trust betrayed, battling depression, and trials of early innovations, she offers key insights into valuing one's time, protecting intellectual property, and nurturing relationships, all while building resilience and authenticity in character. Dive into this episode to learn how to navigate the downside of ambition and success in the dental profession, and how to emerge stronger and wiser with each setback.

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

What does it really take to launch a dental startup while juggling motherhood, a mission-driven vision, and a learn-as-you-go leadership style?

Dr. Pooja Makam opens up about building Lumina Dentistry from the ground up, all while parenting two toddlers and fighting for a patient-first approach in a world of corporate pressure.

In this episode, Dr. Makam takes us behind the scenes of opening her North Carolina practice, from tackling unexpected technology meltdowns to navigating hiring heartbreaks and financial curveballs. She contrasts her corporate dentistry experience with her drive to create genuine, customizable care, revealing how she implemented efficient workflows and a “comfort menu” that attracts modern patients without hard sells. You'll hear real stories of operational fires, evolving boundaries, self-forgiveness, and the power of vetting vendors and advice. If you’re dreaming of practice ownership (or simply want to survive your startup season,) you'll want to hear Dr. Makam’s story!

What You'll Learn in This Episode:

• The reality of opening a dental startup as a working parent
• What differentiates a patient-first, private practice from DSO-driven dentistry
• Mistakes made and lessons learned in early-stage hiring and team building
• Tactics for smoother workflow, cross-training, and avoiding burnout
• How to realistically test your systems before opening day
• Subtle ways to introduce elective services without seeming salesy
• Marketing and branding hacks (including how $35 can launch your logo)
• Navigating vendor relationships, technology snags, and construction delays
• Setting healthy boundaries to protect family time and your own sanity
• How to filter advice and avoid sales-driven online “mentorship”

Turn up the volume for a raw, practical guide to launching and growing a dental practice on your own terms.

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Dr. Pooja Makam

Practice Name: Lumina Dentistry

Check out Pooja's Media:‍

Website: https://dentist-morrisville.com/

Instagram: https://www.instagram.com/luminadentistry/

Facebook: https://www.facebook.com/profile.php?id=61575688889108

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

Dr. Evan Matthysse shares his transformative experience of initial implant failures that led to a turning point for their dental practice. Listen as he reveals how tackling the fear and learning from the best in the field widened their service portfolio, boosted their reputation for handling advanced implant cases, and enhanced overall growth. To all dentists grappling with a fear of failures and complexities: don't miss this chance to learn from Dr. Matthysse's journey and turn your potential setback into your greatest success.

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Listen to Evan's Other Episodes Here:

285: Dr. Evan Matthysse | Choosing the Perfect Software Stack for Open Dental Users – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

What if a warm welcome and a personal touch could be the most powerful tools for growing your dental practice?

In this episode, Dr. Allon reveals how her journey from corporate dentistry to solo practice was powered by a desire for meaningful patient relationships, family support, and a relentless commitment to hospitality. She shares the step-by-step systems her Clear Lake office uses to maximize comfort and efficiency, from five-minute patient intake to comprehensive 90-minute new patient exams and personal follow-up calls after treatment. Dr. Allon also reflects on the behind-the-scenes grit required to launch her practice: navigating unexpected DIY build-out challenges, winning initial patients through strategic signage and ground marketing, and fostering a collaborative, no-ego team culture that attracts both patients and staff. Whether you’re considering the leap into private practice or want inspiration on building trust and visibility, you’ll find practical insight and encouragement in Dr. Allon’s candid story.

What You'll Learn in This Episode:

• The transition from corporate dentistry to starting a solo practice
• How to design a hospitality-driven patient flow that stands out
• Why thorough new patient visits build lasting trust and referrals
• Strategies for marketing your practice with visibility (not just ads)
• Practical tips for juggling practice ownership with family life
• Lessons learned from running your own office build-out on a tight budget
• The impact of personal follow-up calls and ground marketing techniques
• How to foster a team culture without egos or micromanagement
• Overcoming unexpected challenges during a post-pandemic opening
• Why investing in patient relationships leads to rapid growth

Join us for a behind-the-scenes look at how real, patient-focused dentistry can transform your practice and your community!

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(This episode originally aired on 1/18/2024)

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Guest: Dr. Liel Allon

Practice Name: DentAllon Dentistry

Check out Liel's Media:

Practice: https://www.dentallondentistry.com/

Instagram: https://www.instagram.com/dentallon_dentistry/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

In this episode of The Fail Forward series, Dr. Gabe Ross honestly shares the lesson he learned the hard way about the necessity of staff turnover for the greater good of his pediatric dental practice. Sifting through his personal experience of reluctantly firing an underperforming dental assistant, Dr. Gabe elucidates why sometimes, removing the problem from your team can be the healthiest decision for your team and your patients. Tune in to give your practice a new lease of strength by learning how to handle tough staffing decisions!

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Listen to Gabe's Other Episodes Here:

MMM [Ground Marketing] How Dr. Gabe Ross Creates Highly Effective Partnerships with Specialists – The Dental Marketer Podcast

284: Dr. Gabe Ross | Oak Landing Pediatric Dentistry – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

Are you trapped in hustle mode and afraid of what happens if you slow down?

In this episode, Dr. Sana Yusuf jumps right into stepping away from the relentless “hustler” mentality that shaped her academic and professional journey, and into a space where fulfillment is measured by flexibility and presence, not just financial milestones. With refreshing honesty, Dr. Yusuf explains why extreme wealth no longer defines her sense of security. Her practice now covers what matters most: family, stability, and the freedom to breathe. She delves into the exhausting impact of constant gratitude and positivity, revealing how coping habits formed by early traumas can lead to minimizing struggle rather than truly processing it. From navigating the mental weight of multiple business obligations to the life-changing decision to sell her second practice, Dr. Yusuf shares what it really takes to let go and prioritize quality of life over unending hustle.

The conversation shifts gears to reveal what works (and what doesn’t) in dental practice marketing today. Dr. Yusuf gives a behind-the-scenes look at everything from unsuccessful yearbook ads to surprisingly effective targeted mailers and the evolution of her social media strategy. She also reflects on the pitfalls of chasing volume over vision, emphasizing her desire for a practice known for its distinct strengths, not price wars. Dr. Yusuf discusses the hard-earned lessons of setting boundaries with staff and patients and what she’d do differently after partnership challenges. Plus, you’ll hear how her journey is guiding her toward a more focused, identity-driven future and the boundary-setting advice she wishes she’d received sooner.

What You’ll Learn in This Episode:

• How to recognize when gratitude becomes a survival mechanism, not a solution
• The realities of selling a practice and when it’s worth walking away
• Which marketing strategies really deliver for dental practices (and which flop)
• The importance of niche identity versus chasing growth at any cost
• Lessons in staff management, pay negotiations, and setting boundaries with your team
• How to avoid common pitfalls in partnerships and contracts
• Ways to prevent burnout by structuring work hours and communication more intentionally
• Techniques for adapting marketing tactics as industry platforms and demographics evolve
• Dr. Yusuf’s practical tips for balancing ambition with wellbeing

Don’t miss this honest, behind-the-scenes episode highlighting the power of boundaries, the truth behind “staying positive,” and the beauty of building a practice that prioritizes depth over constant hustle!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Sana Yusuf

Practice Name: Sana Dental Studio

Check out Sana's Media:‍

Website: https://sanadentalstudio.com

Email: admin@sanadentalstudio.com

Instagram:

https://www.instagram.com/sanayusufdmd (personal)

https://www.instagram.com/sanadentalstudio (practice)

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

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This episode features Lisa Weber, a PPO expert, shedding light on the hidden and often overlooked administrative cost associated with PPO participation. She tells the real story of a dentist facing a tough decision about whether to hire a full-time employee to manage UnitedHealthcare or terminate the network altogether. Tune in to gain valuable insights on how to view an insurance network burden relative to its value, helping you make strategic decisions that could directly impact your profit margin. If you're wrestling with insurance networks, this episode is an eye-opener you can't afford to miss!

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Listen to Lisa's Other Episodes Here:

75: Lisa Weber | Unlock The PPO, Teams, Numbers, and all about dental insurance – The Dental Marketer Podcast

MMM [Insurance] Here's Why You Should Treat Your PPO Insurance Carriers Like Every Other Marketing Strategy – The Dental Marketer Podcast

The Making of SMILE & CO. - Episode FOUR – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

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Imagine reclaiming 30+ hours a month for patient care, growth, and your own peace of mind with the help of AI and team empowerment.

In this episode, we sit down with Dr. Jordan Sanders of Knox Mountain Dentistry, who opens up about the transformative journey from launching a startup practice to leading a bustling, seven-operatory dental office that stands out for its patient-centric approach and in-house innovation. Dr. Sanders shares candid insights about the growing pains and rewards of scaling up, from handling a steady influx of new patients to managing a dedicated (and ever-evolving) team. He explains how he’s harnessed his passion for education, teaching 3D printing techniques, and traveling to speak for major dental companies while learning to juggle these responsibilities without compromising on care.

As Dr. Sanders reflects on the highs and lows of ownership, he reveals the real-world strategies that keep his practice running smoothly and his own well-being in check. You’ll hear about the mindset shifts he’s made, including letting go of micromanagement, creating structured paths for staff growth and raises, and leveraging AI to streamline tedious administrative work. Dr. Sanders delivers heartfelt advice about building a practice that aligns with both professional and personal values, encouraging us to prioritize mental health, be intentional about growth, and never lose sight of the human touch in dentistry.

What You'll Learn in This Episode:

• Proven strategies for transitioning a dental startup to a thriving, full-capacity practice
• Tips for balancing clinical work with educational and speaking opportunities
• The benefits (and challenges) of offering in-house lab services to create distinct patient experiences
• How to build and empower a supportive, growth-oriented team
• Insight into implementing systematic raise programs based on achievements
• Ways to use AI and automation to streamline time-consuming admin processes
• Why prioritizing emotional health, therapy, and personal boundaries is essential for practice owners
• The importance of focusing on patient-centric, human-driven care above financial metrics

Hit play to discover Dr. Sanders’ hard-won lessons and actionable strategies for building a dental practice with heart, purpose, and balance!

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Sponsors:‍

‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Jordan Sanders

Practice Name: Knox Mountain Dentistry

Check out Jordan's Media:‍

Website: https://knoxmountaindentistry.com/

Instagram: https://www.instagram.com/knoxmountaindentistry/

Instagram: https://www.instagram.com/ascenddentaleducation/

Jordan's Previous Episodes:

375: Dr. Jordan Sanders | Knox Mountain Dentistry – The Dental Marketer Podcast

456: Dr. Jordan Sanders | The Power of Personalization: Captivating Your Ideal Patients with Content – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

In this episode of Fail Forward, Lisa from Unlock the PPO launches into one of the most overlooked factors affecting dental practice revenue: the dynamics of shared networks. Discover how unsuspecting practices can find themselves receiving reduced payments without realizing, and learn actionable strategies to protect your practice against this pitfall. From training your front desk to be "the keeper of the gates" to understanding new shared network announcements, Lisa offers key insights and practical tactics that could significantly impact your practice's bottom line. Don't let lack of awareness about shared networks affect your profitability; listen to this episode and stay on top of your practice's financial health!

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Listen to Lisa's Other Episodes Here:

75: Lisa Weber | Unlock The PPO, Teams, Numbers, and all about dental insurance – The Dental Marketer Podcast

MMM [Insurance] Here's Why You Should Treat Your PPO Insurance Carriers Like Every Other Marketing Strategy – The Dental Marketer Podcast

The Making of SMILE & CO. - Episode FOUR – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are you prepared for the challenges that come with practice ownership, from hiring the right staff to deciding on tech that will truly make a difference?

In today's episode, Dr. Cindy Rask of Bespoke Dental opens up about the real highs and lows that come with stepping into the driver’s seat of practice ownership. You’ll hear firsthand about the bold decisions she’s considering, such as investing in same-day crown technology despite significant upfront costs, and the tough conversations that reshaped her team during challenging financial moments.

Cindy doesn’t shy away from vulnerability as she recounts the evolution of her practice’s team dynamics, her renewed focus on core values like teamwork and integrity, and the marketing missteps that taught her the power of tracking and strategy. From revamping patient communication and collection processes to celebrating year-one milestones with fresh eyes, Cindy shares practical lessons and honest reflections on what it means to build trust; not just with patients, but with your staff and yourself. This episode is packed with actionable insights for anyone seeking to navigate the complexities of practice ownership and foster a resilient, patient-focused team!

What You'll Learn in This Episode:

• How to evaluate and implement same-day crown technology in your practice
• The impact of clear core values on team culture and patient care
• Strategies for transparent communication around financial challenges
• Lessons learned from marketing missteps and critical pivots that improved visibility
• Practical tips for staff hiring, training, and fostering teamwork
• Why tracking patient sources is vital for effective marketing
• Approaches to accurate treatment presentation and improving patient collections
• Celebrating milestones and identifying key areas for growth in your first year
• Questions to consider when making high-stakes equipment purchases for your practice

Tune in now to discover Dr. Cindy Rask’s essential lessons on overcoming the hurdles of practice ownership and leading with purpose!

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://www.callrail.com/dentalmarketer

Guest: Dr. Cindy Rask

Practice Name: Bespoke Dental

Check out Cindy's Media:‍

Website: https://www.bespokedentalga.com/‍

Instagram: https://www.instagram.com/bespokedentalga‍

Facebook: https://www.facebook.com/bespokedentalga

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Yet, that was Dr. Alan Stern's reality after making several strategic mistakes that found him stuck in a cycle of debt and stress. In this episode of Fail Forward, Dr. Stern speaks openly about how he turned his life around by choosing financial freedom over the illusion of success, a move that not only rescued him from his emotional and financial low, but revitalized his entire practice. More than a story of recovery, this episode is a testament to the transformative power of facing your financial failures head-on. Tune in to discover how you, too, can escape the imprisoning cycle of financial obligation and reimagine your practice as a consistent, stress-free success!

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Listen to Alan's Other Episodes Here:

From Provider to Healer: Embracing Empathy in Your Career | Dr. Alan Stern | MME – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush?

In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on comprehensive restorative dentistry and a patient-first mindset.

As rising overheads and post-COVID supply costs squeeze New Zealand practices, Dr. Jagadeesan reveals practical strategies for maintaining profitability without cutting corners: from direct supply management and hiring expert accountants, to integrating tech and AI for streamlined admin. Discover how slowing consultations, fostering a committed team, and leveraging SEO and online reviews have boosted both patient satisfaction and practice growth. Dr. Jagadeesan’s insights on building deep patient relationships, grassroots marketing, and staying strategically reflective offer actionable wisdom for every dentist seeking long-term sustainability and growth.

What You'll Learn in This Episode:

• How to turn staff transitions into opportunities for stronger practice alignment
• Practical steps for managing rising supply and overhead costs post-pandemic
• Ways to use AI tools to streamline administration without sacrificing patient care
• The benefits of longer, more thorough consultations for diagnosis and treatment planning
• How deepening patient relationships can organically grow your practice
• Effective digital marketing strategies for attracting new patients
• Why community presence can outperform traditional advertising
• The value of regular reflection and future-focused planning for practice sustainability

Tune in now to hear how a fast-growing practice harnesses change, technology, and patient-centered care to achieve lasting success!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

Guest: Dr. Sundar Jagadeesan

Practice Name: Dentiq

Check out Sundar's Media:‍

Website: https://www.dentiq.nz/

Sundar's Previous Episode: 460: Dr. Sundar Jagadeesan | Dentiq – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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Listen to how Dr. Meghna Dassani, from Dassani Dentistry, transformed her role from being the go-to problem solver to the architect of her practice. Hear about her realization that she was actually hindering her team's autonomy and shrinking her own life in the process. This episode uncovers the profound nuggets of wisdom found in Dr. Dassani's journey from overwhelmed micromanager to truly invaluable leader. Discover how restructuring your approach can result in heavyweight growth without the stress!

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Listen to Meghna's Other Episodes Here:

111: DR. MEGHNA DASSANI | SLEEP APNEA & DASSANI DENTISTRY – THE DENTAL MARKETER PODCAST

347: DR. MEGHNA DASSANI | HOW TO IMPLEMENT SLEEP INTO YOUR PRACTICE – THE DENTAL MARKETER PODCAST

"WHAT IS 1 THING YOU WISH YOU KNEW BEFORE YOU OPENED YOUR START-UP/ ACQUISITION?" – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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Can trimming overhead expenses open the door to lasting patient relationships and steady, meaningful growth in your practice?

In this interview, Dr. Andy Brito shows us the secrets behind his steady growth at Brito Family Dental: a beloved, family-run practice serving South Boston. From day one, Dr. Brito prioritized low overhead and resource efficiency, opting for conservative treatment plans that build trust and keep patient costs accessible. His approach to dentistry goes beyond filling cavities; it’s about forging relationships, earning loyalty, and upholding the highest standards through constant growth and learning. With over $200,000 invested in continuing education, he has continually raised the bar for clinical skills, bringing advanced procedures like full-arch surgeries and implants to his patients while keeping prices fair.

Dr. Brito doesn’t just rely on clinical excellence to set his practice apart. He shares the marketing strategies (successful and not-so-successful) that helped Brito Family Dental build its reputation, from tapping into his Portuguese heritage to connect with the local Brazilian community, to refining Google Ad targeting for quality patient leads. Bringing lab work in-house has slashed costs and enhanced service quality, reinforcing his commitment to efficiency without sacrificing care. For Dr. Brito, growth isn’t about getting bigger; it’s about staying agile, keeping a close-knit team, and heeding the lessons learned along the way.

What You'll Learn in This Episode:

• How managing overhead can strengthen patient relationships and grow your practice
• Tips for maximizing the impact of continuing education in dentistry
• The real-world impact of introducing an in-house dental lab
• Marketing wins and misses: from targeted online ads to cultural community outreach
• Why staying small and agile can outperform rapid expansion
• Lessons on cost-saving without sacrificing quality
• Smart ways to vet marketing investments early on
• Key advice for new and established dentists seeking sustainable growth

Hit play now to discover how Dr. Brito’s practice continues to grow sustainably in a highly competitive scene!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Andy Brito

Practice Name: Brito Family Dental

Check out Andy's Media:‍

Website: https://britofamilydental.com/

Email: andybrito3@gmail.com

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

In this episode of The Fail Forward series, Joshua Scott, from Studio 8E8, explores the challenges he faced while expanding his team and how his impatience impacted the quality of their work. Joshua shares a valuable lesson about understanding the importance of balanced progress and creating reasonable deadlines. By doing so, he inspires those in the dental industry to prioritize harmony, long-term success, and the well-being of their team over hurried accomplishments. For those seeking to maintain a motivated, dedicated, and competent dental team, this is an invaluable listen!

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Listen to Joshua's Other Episodes Here:

125: JOSHUA SCOTT | PERSONAL BRANDING FOR YOUR PRACTICE. – THE DENTAL MARKETER PODCAST

MMM [SEO] WHY YOUR COPY, YOUR VIDEOS, YOUR PHOTOS, AND EVEN THE CODE HAVE TO BE UNIQUE FOR GREAT SEO RESULTS! – THE DENTAL MARKETER PODCAST

MMM [CONTENT MARKETING] START TREATING YOUR DENTAL PRACTICE LIKE A MEDIA COMPANY – THE DENTAL MARKETER PODCAST

30: JOSHUA SCOTT | THE BEST PROVEN WAY TO USE SOCIAL MEDIA FOR YOUR DENTAL PRACTICE – THE DENTAL MARKETER PODCAST

MMM [SOCIAL MEDIA] HOW TO USE YOUR PERSONAL INSTAGRAM ACCOUNT TO GROW YOUR DENTAL OFFICE'S INSTAGRAM – THE DENTAL MARKETER PODCAST

MMM [SEO] HAVING TROUBLE KNOWING WHAT TO ASK YOUR SEO PROVIDER FOR? HERE ARE FOUR CLEAR OBJECTIVES! – THE DENTAL MARKETER PODCAST

261: JOSHUA SCOTT | HOW TO GET PATIENTS TO PAY FOR HIGH VALUE SERVICES – THE DENTAL MARKETER PODCAST

MMM [UNCOMMON] HOW HAND WRITTEN THANK YOU LETTERS HELP NURTURE YOUR PRACTICE RELATIONSHIPS – THE DENTAL MARKETER PODCAST

MMM [VIDEO MARKETING] HOW TO SHARE YOUR PROFESSIONAL VIDEOS THROUGH SOCIAL MEDIA FOR THE BEST RESULTS – THE DENTAL MARKETER PODCAST

MMM [WEBSITES] THESE ARE THE 3 MOST CLICKED PAGES ON YOUR WEBSITE, AND THIS IS WHAT THEY NEED TO HAVE. – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!

This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that attract the right patients to adapting to dramatic demographic changes triggered by the pandemic.

In the conversation, Dr. Kallianpur shares the hard-won lessons of assembling a hospitality-driven team and creating systems that ensure every patient encounter feels personal and seamless (starting from the very first phone call.) Explore the balancing act of refining operations through trial and error, the influential role of mentorship during inevitable setbacks, and insights into how AI may shape the future of dental care. With honest stories about staying committed to his vision amidst operational hurdles, this episode delivers practical wisdom and inspiration for dentists reimagining what it means to lead a boutique practice today.

What You'll Learn in This Episode:

• Ways to identify and attract ideal patients for a niche dental practice
• How local demographic shifts impact practice strategies and marketing effectiveness
• The importance of a hospitality-focused team and patient-centric systems
• Tips for designing memorable new patient experiences from the first touchpoint
• Strategies for evolving marketing from generalist tactics to laser-focused outreach
• Why patient retention often matters more than new patient acquisition
• The value of mentorship and peer support for new practice owners
• Real-world examples of problem-solving through trial and error
• The emerging role of AI technology in contemporary dentistry
• Insights into the emotional and operational realities of niche practice ownership

Tune in now to hear Dr. Kallianpur’s honest advice on navigating the complex, rewarding journey of boutique dental practice ownership!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

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Guest: Dr. Rahul Kallianpur

Practice Name: Hudson Dental Co.

Check out Rahul's Media:‍

Website: https://www.hudsondentalco.com/

Practice Instagram: https://www.instagram.com/hudsondentalco/

Dr. Kallianpur's Instagram: https://www.instagram.com/dr.kallianpur/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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In this episode, Andre Shirdan from thecrewprocess.com challenges traditional notions about team building in dental practices. After a significant setback, Andre deconstructed the idea of a harmonious team, and instead harnessed individual strengths to aim for a unified goal. Find out how reframing players in your practice as a crew can cultivate growth and productivity, beyond personal bonding.

Tune in to redefine your team strategy and achieve your practice's core mission!

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Listen to Andre's Other Episodes Here:

85: ANDRE SHIRDAN | HOW CAN UNDERSTANDING THE PHILOSOPHY OF YOUR DENTAL OFFICE BRING YOU TREMENDOUS RESULTS? – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

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Are missed patient calls causing headaches for your front desk and costing your practice money?

This episode unveils a game-changing solution for practice owners and staff: integrating AI and Voice Assist technology to optimize phone call conversions. Michael sits down with Ryan Johnson from CallRail, who brings over a decade of expertise in call tracking and attribution. Together, they explore how next-gen AI is revolutionizing the traditionally manual (and often chaotic) world of front office operations. Ryan breaks down how CallRail's conversational intelligence leverages keyword detection and data analytics, providing actionable insights to not only track marketing success but proactively qualify patient leads in real time.

The conversation dives into the evolution of call management, spotlighting CallRail's AI agent: a tireless virtual assistant ready to interact with patients via phone, SMS, or chat, even booking appointments around the clock. Ryan walks us through a practical blueprint for onboarding Voice Assist, starting with after-hours coverage and steadily expanding its role, all while guaranteeing HIPAA compliance and data security. If missed calls, overwhelmed staff, or wasted marketing dollars have been pain points in your practice, this episode offers a clear path to higher conversions and a superior patient experience!

What You'll Learn in This Episode:

• The biggest challenges dental practices face with phone call management and missed opportunities
• How AI-powered Voice Assist can answer calls and book appointments 24/7
• Practical steps to implement conversational AI in your practice at your own pace
• Understanding Voice Assist and its capabilities across voice, SMS, and chat channels
• How to maintain HIPAA compliance and data security with AI solutions
• The proven ROI and operational benefits of integrating advanced call tracking technology
• Ways to improve patient experience while reducing the workload on your front desk staff
• How to start leveraging AI to capture every potential lead without extra ad spend

Tune in now to discover how Voice Assist can help your dental practice capture more leads and enhance patient care (all with less stress on your team.)

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Sponsors:‍

CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: https://sta.mx/m2wx

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Guest: Ryan Johnson

Business Name: CallRail

Check out Ryan's Media:‍

Website: https://sta.mx/m2wx

LinkedIn: https://www.linkedin.com/in/ryandjohnson/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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In this episode of Fail Forward, Dr. Joshua Austin describes how he used to pour all of his energy into his practice, neglecting an essential aspect of success: self-care. Listen as Dr. Austin shares the transformational insight that has led him to balance giving to his patients with taking care of his personal well-being. Adopt his learned mindfulness practice to revitalize your personal and professional life.

Tune in to this episode and learn how to create a healthier life balance while growing your practice!

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Listen to Joshua's Other Episodes Here:

87: DR. JOSHUA AUSTIN | WHOSE USING YELP, GOOGLE, AND FACEBOOK FOR REVIEWS? – THE DENTAL MARKETER PODCAST

THE MAKING OF SMILE & CO. EPISODE TWELVE – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

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What are the real-world secrets behind building a successful fee-for-service dental practice in New York City?

In this inspiring episode, Dr. Arti Jagirdar reveals the unexpected path from aspiring physician to celebrated Manhattan dentist (one deeply shaped by her roots as the child of immigrants and entrepreneurs.) She opens up about how discovering art in high school transformed the way she approaches dentistry and why her own open heart surgery became a pivotal moment, fueling a new level of empathy for her patients. Dr. Jagirdar shares how these personal milestones helped her cultivate a uniquely patient-centric philosophy, pairing technical expertise with genuine, heartfelt care.

Discover the behind-the-scenes journey of building a thriving fee-for-service practice amidst Manhattan’s competitive landscape. Dr. Jagirdar walks us through the pivotal business decisions she made, from legal preparedness to strategic partnerships, and how she leverages both advanced dental technology and human connection to create an exceptional patient experience. Her candid stories (spanning trademark challenges, crafting strong referral networks, and the ongoing role of continuous education) offer powerful insights into what it takes to create a truly modern, holistic dental practice.

What You’ll Learn in This Episode:

• How deeply personal experiences can reshape your entire approach to patient care
• The role of art and creativity in building a distinctive dental practice
• Essential legal and financial strategies for opening a fee-for-service office
• The keys to finding trustworthy consultants, vendors, and IT partners
• How holistic, patient-focused care leads to loyal referrals in a crowded market
• Ways to navigate and overcome legal challenges, including trademark disputes
• Tips for using social media and online reviews to boost your reputation
• Why mentorship, community, and ongoing education are cornerstones of success
• Insight into advanced dental procedures like sleep apnea treatment
• The impact of empathy and thoroughness on business growth and patient trust

Listen now for a masterclass in blending technical excellence with heart, and discover what it truly takes to build patient trust and success in modern dentistry!

(This episode originally aired on 2/29/24)

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Arti Jagirdar

Practice Name: Flatiron Dental

Check out Arti's Media:

Website: https://www.flatirondentalnyc.com/

Instagram: https://www.instagram.com/flatirondental/

Flatiron Dental Playlist: https://open.spotify.com/playlist/5qHLpjIikJHlEOVv3Y7dYY?si=5d09cbd507704653

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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In this first episode of the Fail Forward series, Kiera Dent, founder of Dental A Team consulting company, exposes the burnout that almost left her life and career in ruins. Working relentlessly from 2 AM to 11 PM, she ground herself to the point of collapse and was forced to reevaluate her work until she found a healthy, sustainable formula for success. Now, discover how her failure-fueled turnaround can help prevent overload, motivate you to prioritize your mental and physical health, and propel you towards growth as you master the art of "failing forward" in your dental practice.

Don't put off learning these valuable insights that Kiera had to learn the hard way: tune in now for lessons that could shape your career, your practice, and your life!

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Listen to Kiera's Other Episodes Here:

213: KIERA DENT | THE DENTAL A-TEAM – THE DENTAL MARKETER PODCAST

426: KIERA DENT | THE UNTOLD STORY BEHIND 500K TO 2.4 MILLION IN 9 MONTHS! – THE DENTAL MARKETER PODCAST

KEY LESSONS FROM 2024: BUILDING STABILITY AND GROWTH IN DENTISTRY | MME – THE DENTAL MARKETER PODCAST

MME: STOP HATING YOUR PROBLEMS AND LEARN TO LOVE THEM FOR A PROFITABLE PRACTICE | KIERA DENT – THE DENTAL MARKETER PODCAST

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Host: Michael Arias

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In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children and their families at the heart of every visit. Dr. Jackie shares what prompted her to step away from traditional models and meticulously build a practice in Philadelphia’s suburbs around quality time with patients, empowering education, and advanced minimally invasive care.

Listen as Dr. Jackie reveals the pivotal operational choices that have set her practice apart, including embracing technology, thoughtful outsourcing, and assembling a purpose-driven team every step of the way. Hear about her hands-on methods for minimizing sedation, her unfiltered lessons from both DSOs and private practices, and the small details that make lasting impressions (like an illuminated sign’s surprising marketing power.) If you’re a dentist or practice owner seeking to move beyond burnout and truly redefine what dental care can look like for kids and parents alike, this conversation is for you!

What You'll Learn in This Episode:

• Why slowing down can transform both patient care and provider satisfaction in dentistry
• The vital role of behavior management for positive pediatric dental experiences
• How technology like the Solea laser and AI-driven software streamline operations
• The benefits and pitfalls of various dental practice models, including DSOs
• Smart strategies for building a cohesive, mission-driven team
• The power of delegating administrative tasks to regain focus on patient care
• Tips for effectively marketing your practice, from word of mouth to visual cues
• Practical advice on insurance credentialing and managing parent relationships
• The impact of open communication about finances with staff
• How to create an environment that prioritizes whole-child health and preventative education

Tune in now for actionable insights on building a pediatric dental practice that’s both fulfilling and truly impactful for you and your patients.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Jackie Wingate

Practice Name: Groovy Pediatric Dentistry

Check out Jackie's Media:‍

Website: https://groovyteeth.com/

Email: drjackie@groovyteeth.com

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn’t about charming scripts or one-off tactics, it’s about building an external operating system for your practice. Discover how moving from random “hit or miss” outreach to a structured model transforms conversations into appointments, and appointments into loyal patients. Drawing on a year’s worth of lessons, you’ll learn how systems, psychology, and the right ecosystems can form the backbone of a repeatable, team-driven patient acquisition process.

We go beyond the basics, revealing the psychology that makes potential patients feel genuinely safe and understood, no matter their background or setting, from bustling cities to close-knit small towns. Learn how to turn “no” into valuable data, adapt your strategies to fit your unique local environment, and integrate authentically with community hubs like gyms, schools, or senior centers. Plus, we break down actionable ways to empower your team, assign clear marketing roles, and track your progress so you can become the practice everyone in your area trusts. If you’re ready to replace random acts of marketing with a reliable system that builds real authority, this episode is for you!

What You'll Learn in This Episode:

• Why ground marketing is a system, not a handful of sales tactics.
• How to implement a flywheel approach for consistent patient flow.
• The psychological foundations of trust and rejection in marketing outreach.
• Steps to transition from random outreach to repeatable, data-driven processes.
• How to leverage schools, gyms, and local hubs to grow your practice.
• Assigning team roles to create accountability and measurable results.
• Ways to adapt your ground marketing to urban vs. rural environments.
• Tracking, reviewing, and improving each stage for predictable growth.
• Turning every patient interaction into a community-building opportunity.

Start your journey to sustainable new patient growth with the best lessons we've learned in a year of ground marketing!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Launching your own dental practice in a competitive market takes more than just clinical skill: it demands vision, grit, and a willingness to challenge convention.

In this episode, Dr. Conor Perrin shares his candid journey from being a young dentist without connections, facing skepticism in the industry, to establishing his own thriving dental practice in Irvine, California. The path wasn’t easy: after plans to acquire an existing clinic fell through, Dr. Perrin made the bold decision to build his practice from the ground up, navigating over a year of buildout, significant investments, and the constant pressure of starting something entirely new.

Dr. Perrin delves into the strategies and principles that anchor his approach: putting patient relationships first, practicing conservative dentistry, and designing systems that uphold the highest standards of care. He opens up about the personal and financial challenges of entrepreneurship, balancing business demands with personal well-being. You’ll hear how he steered his practice through marketing experiments, learned from failures, and ultimately found success with targeted mailers and eye-catching branding. If you’re curious about building sustainable growth, hiring the right team, and creating a patient experience that stands out, Dr. Perrin’s story offers insights you won't want to miss!

What You'll Learn in This Episode:

• The major obstacles faced when acquiring or launching a new dental practice
• How Dr. Perrin’s values shaped his patient-centered business model
• Strategies for effective practice marketing (from digital ads to direct mail)
• Key lessons from hiring and team-building to foster a positive office culture
• The importance of conservative dentistry and open communication with patients
• Insights on balancing financial realities, stress management, and personal life
• Tips for maintaining high standards through organized systems and mentorship
• How to pivot marketing tactics based on what truly attracts quality patients
• Why branding and design matter in attracting and retaining your clientele
• Steps to move from general to cosmetic dentistry while maintaining practice stability

Tune in now for a real-world roadmap to building a dental practice that reflects your vision, challenges, victories, and all!

(This episode originally aired on September 28th, 2023)

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Guest: Conor Perrin

Practice Name: The Tooth Co.

Check out Conor's Media:

Website: https://thetoothco.com/

Instagram: https://www.instagram.com/the.tooth.co/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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In this episode, Michael breaks down the three crucial levers of ground marketing that will shape successful practices in 2026. These strategies go far beyond generic tips. Learn how to tap directly into the places where trust and engagement already exist, and transform the way your practice connects with communities.

Discover how to find and leverage the right ecosystems (trust, identity, and access) to fast-track your outreach efforts. Michael challenges the old-school approaches, urging us to lead with generosity by providing valuable, non-marketing offers that genuinely contribute to local organizations. But he doesn't stop there: Learn why capturing contacts instead of just conversations is the real game-changer. With actionable tactics for follow-ups and efficient appointment scheduling, you’ll see how these fundamentals create lasting, measurable patient growth.

What You'll Learn in This Episode:

• How to identify trust, identity, and access ecosystems in your city
• The power of non-marketing offers that add value to communities
• Why traditional brochures and sponsorships miss the mark in 2026
• The critical process of capturing contact information for long-term results
• Timing strategies for follow-ups and appointment conversion
• Tips for building authentic connections without feeling salesy
• The mistakes most businesses make in ground marketing (and how to fix them)

Ready to discover the exact strategies for turning community connections into real patient growth in 2026? Hit play now!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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In this episode, Dr. Whitney and Steve Sebree share their journey building a private dental practice in Surprise, Arizona, known for its warm, personalized approach. They discuss the importance of community connection, how they foster long-term patient relationships, and why putting Dr. Whitney’s face front and center in their marketing helps attract retirees seeking attentive, nonjudgmental care (often in contrast to experiences at larger DSOs.)

Dr. Whitney and Steve dive deep into the realities of running a small private practice in a DSO-saturated area, revealing how quality care and trust win over patients despite competitive pricing challenges. They openly discuss the impact of team changes on their systems, the lessons learned from these challenges, and how adapting with better processes and hiring has made their practice stronger. The conversation wraps up with actionable wisdom on compassionate communication, the crucial role of mentorship, and why giving yourself grace is essential when building a practice (and a life) together.

What You'll Learn in This Episode:

• How to create a community-focused, patient-first dental practice
• Smart marketing tactics that resonate with retirees and new patients
• Advantages and challenges of practicing among Dental Service Organizations
• The power of free second opinions to establish credibility and trust
• Why longer consultations can transform patient relationships
• Lessons learned from staff turnover and operational hiccups
• How process-driven hiring improves practice management
• Simple strategies to boost new patient conversion over the phone
• Balancing business partnership and marriage in a high-touch practice
• Advice for new dentists on embracing mistakes and enjoying the journey

Hit play to uncover practical, heartfelt strategies for building a dental practice focused on people, not just numbers.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Whitney and Steve Sebree

Practice Name: Breez Dental

Check out Whitney and Steve's Media:‍

Website: https://breezdental.com/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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This episode debunks the myth that any raffle will attract new patients, revealing why most fall flat and what truly works to grow your patient base. Dive into the four common pitfalls that sabotage traditional raffle efforts, from off-the-mark prizes to a lack of follow-up, and discover why simply collecting names isn’t enough to fill your chairs.

Instead, learn about the GOLD framework: Give, Observe, Leverage, and Deliver: a proven system designed to turn community engagement into real appointments. You’ll hear practical strategies and actionable examples on designing raffles with enticing, relevant prizes, crafting entry forms that spotlight true prospective patients, and nurturing leads with smart follow-up messaging. Whether you’re a dentist or practice manager, you’ll leave armed with fresh ideas and a clear plan to host raffles that actually generate new patients.

What You'll Learn in This Episode:

• The top four reasons most dental raffles fail to deliver new patients
• Why prize relevance is critical to attracting potential patients
• How to design entry requirements that highlight genuine buyer intent
• The psychology behind reciprocity and how to trigger it in raffles
• The importance of outlining an effective follow-up plan for participants
• How the GOLD framework (Give, Observe, Leverage, Deliver) ensures raffle success
• Creative examples of experience-driven and partner-powered prizes
• Steps to position your practice as the “hero” in your community
• How to craft follow-up messages that convert participation into booked appointments

Press play to unlock the blueprint to patient-generating raffles!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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The difference between good care and unforgettable care often comes down to one thing: personal touch.

In this episode, Michael brings on Dr. Kris Bano to unpack the revolutionary strategies behind his standout fee-for-service practice in southwest Michigan. Dr. Bano reveals how his team works in harmony, crafting a seamless, “high-touch” patient experience that starts with the initial phone call and extends well beyond the treatment room.

Dr. Bano’s journey is deeply personal, rooted in his passion for art and transforming smiles through cosmetic dentistry. Here, he shares the bold decision to eliminate all insurance contracts, putting personalized care above volume, and dives into the systems his practice uses to set itself apart: from detailed communication workflows and an innovative “triangle” approach to patient care, to smart tech adoption for marketing and call tracking. Hear Dr. Bano’s candid reflections on building a team based on empathy and continuous learning through coaching and how he balances being a leader, entrepreneur, and family man. He proves it’s possible to design a practice that is financially robust, patient-focused, and personally fulfilling.

What You'll Learn in This Episode:

• How a team of dentists with varied specialties collaborates for comprehensive care
• Why dropping insurance contracts can elevate patient relationships and practice vision
• The secret behind Dr. Bano’s “triangle” approach to personalized patient care
• Best practices for high-touch communication and efficient patient intake
• The key personality traits to look for when hiring exceptional team members
• How data-driven tools like CallRail enhance marketing and monitor patient calls
• Insights into choosing the right coaching or marketing agency for your practice
• Strategies for maintaining work-life balance as a dental practice owner
• The role of consistent vision and trust in building patient loyalty
• Actionable steps to becoming a high-performing, fee-for-service dental practice

Tune in now to discover how you can create a patient-focused dental practice (and a more balanced life) straight from Dr. Bano’s playbook!

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://www.callrail.com/dentalmarketer

Guest: Dr. Kris Bano

Practice Name: Centreville Family Dentistry

Check out Kris's Media:‍

Website: https://www.smilecentreville.com/

Instagram: https://www.instagram.com/kbdentistry/

YouTube: https://www.youtube.com/@ClinicalClimb

TikTok: https://www.tiktok.com/@drkrisbano

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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Too many dental practices rely on generic promises of care, but in today’s world, heartfelt testimonials and genuine success stories make all the difference. In this episode, we unpack exactly how practices can move beyond merely collecting reviews to strategically leveraging patient stories that spark trust and attract more of the right patients. Through practical examples and scripts, you’ll discover how to turn ordinary interactions into story-worthy moments and make your practice the obvious choice in a crowded market.

We’ll walk through five proven systems designed to make testimonials your marketing secret weapon. From capturing reviews at “micromoments” of relief to showcasing emotional transformations on your Witness Wall, these approaches show how every step of the patient journey can provide unique, relatable proof of your care. Plus, you’ll learn how to tag and repurpose reviews for maximum impact, create new leads with experiential outreach, and measure what actually moves the needle. Whether you’re looking to boost word-of-mouth or refresh your entire referral engine, this episode reveals exactly how authentic patient voices can drive your practice’s growth.

What You'll Learn in This Episode:

• The five essential systems for capturing and capitalizing on impactful patient testimonials.
• Why timing and emotion are critical for gathering the most persuasive reviews.
• Conversational scripts staff can use to naturally request reviews at peak moments.
• Creative ways to generate story-worthy experiences outside the dental chair (and why it matters.)
• How to build and leverage a review bank that supercharges your marketing materials.
• Techniques for displaying reviews to highlight emotional transformations and attract ideal patients.
• The most important metrics for understanding your review strategy’s true impact.
• Strategies to convert one-time testimonials into a sustainable stream of new patients.

Listen now to discover how real patient stories can become your dental practice’s most powerful source of growth and trust.

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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In this episode, Ashley Whinery, an experienced practice manager, challenges the high-volume, double-booking mentality so many practices fall into, revealing how a mindful approach to scheduling can elevate both patient satisfaction and practice sustainability.

Ashley dives deep into why prioritizing meaningful patient interactions over relentless quantity leads to lasting trust, more referrals, and a healthier workplace. You’ll hear her proven strategies for structuring your day: heavy procedures in the morning, easier appointments after lunch, and learn why flexibility for true emergencies is non-negotiable. Ashley also shares the delicate art of pre-screening for ideal patients, setting upfront expectations, and leveraging technology like Dentrix Ascend as a supportive tool for communication and efficiency, making sure tech serves your human connections instead of replacing them.

What You'll Learn in This Episode:

• Why overbooking leads to burnout and costly mistakes
• How to structure your schedule for maximum efficiency and lower stress
• The importance of balancing appointment types for sustainable production
• Proven methods for building trust that increases patient referrals
• How to use technology to support, not overshadow, patient relationships
• Strategies for pre-screening patients who are the best fit for your practice
• Tips for setting clear boundaries around fees and payment models
• Ways to keep your team communication consistent and on-track
• How to maintain flexibility for emergencies without derailing your day

Hit play now to discover how a patient-focused schedule can transform your practice and your peace of mind!

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Sponsors:‍

Dentrix Ascend: Smarter System, Smarter Practice: Dentrix Ascend Cloud-Based Dental Software Break free from software hassles and come with us to the cloud. Spend less time managing your practice and more time caring for your patients. Request a free 30 minute or less demo at: http://dentrixascend.com/promo/explore

Guest: Ashley Whinery

Practice Name: Lux White Dental Group

Check out Ashley's Media:‍

Website: https://www.luxwhitedental.com/

Facebook: https://www.facebook.com/ashley.schaufel

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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The difference comes down to ground marketing that creates genuine connections, not just quick deals. In this episode, we explore how dental practices can break free from the endless cycle of discounts and competition by building relationships rooted in trust, affection, and visibility in the community.

Michael reveals a strategic approach to ground marketing that shifts from transactional tactics to authentic engagement. Instead of simply distributing coupons, you’ll learn to cultivate "psychological gravity" (making your practice a place where people feel both seen and appreciated.) Discover practical methods like thoughtful gifting to local businesses, collaborative content creation, and personalized outreach that make your dental practice irreplaceable. With step-by-step examples, from coffee shop partnerships to school involvement, this episode outlines four indispensable skills: 1. psychological gravity, 2. position power, 3. participation loops, and 4. proof cycles, empowering you to foster real loyalty and stand out as your community’s trusted dental home.

What You'll Learn in This Episode:

• How to turn ground marketing into a systematic reputation-builder, not just a to-do list
• The meaning of "psychological gravity" and how to create it in your neighborhood
• Ways to use thoughtful gifts and gestures to engage local businesses and build trust
• How to use storytelling to position your dental practice as irreplaceable
• Simple participation loops that ensure ongoing community engagement
• Setting up proof cycles to showcase your reliability and gratitude
• Real-world examples including partnerships with coffee shops, gyms, and schools
• Moving from transactional to authentic, community-embedded marketing strategies

Press play to discover how you can reimagine ground marketing and turn your dental practice into the community’s local favorite!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Securing the perfect location for your dental practice isn’t just about finding space... It’s a strategic decision that can make or break your business.

In this episode, Michael sits down with Max Burrows from Practice Real Estate Group to unravel the unique challenges dental tenants face on their path to establishing successful practices. Max, whose firm exclusively represents healthcare clients, arms listeners with clear guidance on navigating the sometimes overwhelming process of site selection, contrasting the approaches taken by first-time startup owners and multi-site groups. He reveals actionable insights that empower new practice owners to adopt the data-driven mindset typically reserved for seasoned groups, stressing that investing in an A+ location is non-negotiable, even if it means paying a little more in rent.

Max and Michael also dig into the make-or-break details of co-tenancy and why your neighbors matter as much as your square footage. Learn why being adjacent to a grocery store could turn your practice into a local destination or how picking the wrong neighbor can create endless headaches. As the episode wraps, Max shares why engaging a tenant representation broker early is the secret weapon that costs clients nothing, yet can save them from costly pitfalls. He finishes with his hard-won advice on resilience, innovation, and managing the financial curveballs that come your way, making this episode a must-listen for anyone serious about launching their practice.

What You’ll Learn in This Episode:

• The essential differences between site selection for startups versus established practice groups
• How to think like a multi-location group when opening your first practice
• Why prime real estate locations are worth the investment for long-term growth
• The impact of co-tenancy and what to look for in neighboring businesses
• Strategic tips to avoid common real estate pitfalls that plague dental startups
• The value of hiring a tenant representation broker (at no extra cost to you)
• Crucial lease terms that protect you from competitors and costly mistakes
• Max’s proven strategies for managing working capital and unexpected expenses
• The importance of consistent effort and creative problem-solving in business
• How to access Practice Real Estate Group’s exclusive tools, like their startup cost calculator

Ready to uncover the real estate strategies that set successful dental practices apart? Hit play and take your first step toward a smarter, more profitable practice location!

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Sponsors:‍

Practice Real Estate Group: healthcare real estate experts with over a century of experience in medical real estate across hundreds of transactions. Visit their site and mention "The Dental Marketer" for a FREE demographic and competition study for your new location! https://practicerealestategroup.com/

Guest: Max Burrows

Business Name: Practice Real Estate Group

Check out Max's Media:‍

Website: https://practicerealestategroup.com/

Max's LinkedIn: https://www.linkedin.com/in/max-burrows-b086351a2/

Practice Real Estate Group's LinkedIn: https://www.linkedin.com/company/thepracticecompanies/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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Moving to a new city is both exciting and overwhelming for families, and the decisions they make about healthcare providers often hinge on who they know and trust. In this episode, Michael shares the game-changing strategy of collaborating with real estate agents to secure dental patient referrals. He breaks down why realtors hold unique influence: nearly 70% of movers switch healthcare providers within six months of relocating. Instead of relying on impersonal postcards or blanket marketing, Michael explains how realtors’ endorsements create an authentic sense of belonging and trust (essentials for converting newcomers into long-term patients.)

You’ll hear about three actionable partnership approaches: the heartfelt Welcome Gift Model, the visibility-focused Preferred Partner Model, and community-building Agent Appreciation Event Model. Michael details a step-by-step roadmap for launching these collaborations, from identifying the right realtors to employing value-driven scripts and maintaining strong, ongoing connections. Plus, you’ll learn the crucial missteps to avoid and how hospitality, rather than hard-sell tactics, is the true secret to building both lasting relationships and a thriving dental practice.

What You’ll Learn in This Episode:

• Why realtors are essential connectors for acquiring new patients
• The critical mistakes most dental practices make with local partnerships
• How to implement the Welcome Gift, Preferred Partner, and Agent Appreciation Event models
• A five-step framework for executing successful realtor partnerships
• Scripts and templates to start value-added conversations with realtors
• The follow-up formula to keep relationships warm and productive
• Why tracking results and ongoing engagement matter more than one-time efforts
• How to align your outreach with what motivates real estate agents
• Key ways to replace generic marketing with genuine hospitality
• How this referral system can transform your patient base and practice growth

Don’t miss this episode if you’re ready to build real, lasting relationships that grow your dental practice!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Imagine carving out a dental practice that puts principles and patient well-being above insurance red tape.

That’s exactly what Dr. Kristen Self set out to do in New Braunfels, Texas, building her pediatric dental clinic from the ground up (outside the confines of traditional insurance models.) In this episode, Dr. Self opens up about the emotional rollercoaster and practical challenges of staying independent, describing how she crafted a thriving, holistic, and minimally invasive practice tailored to families who value prevention, transparency, and genuine care.

Discover the pivotal decisions that shaped the fate of her business, from navigating a licensing hurdle that forced a rebrand to leveraging local storytelling for powerful, trust-building marketing. Dr. Self gets candid about the financial uncertainty and the payoff that comes with running a values-driven clinic, all while developing strong team foundations and a unique patient experience. You will walk away with actionable insights on authentic leadership, transparent communication, and creative marketing that connects deeply with your community!

What You’ll Learn in This Episode:

• How to establish a successful out-of-network, holistic dental practice
• The pros and cons of rejecting traditional insurance-based care models
• Ways to use local storytelling and authentic content for impactful marketing
• Building and maintaining transparent communication with both patients and staff
• Strategies for facing business setbacks and staying aligned with your ethics
• Systems that support a calm, reliable, and values-based dental environment
• The importance of community connection for patient engagement and loyalty
• Tools and ideas for effective local advertising and branding
• How adaptability and authenticity drive growth in independent practices
• Leadership lessons for nurturing a resilient, dedicated team culture

Tune in to uncover how authentic vision and creative strategy could be your next step to success!

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Sponsors:‍

Practice Real Estate Group: healthcare real estate experts with over a century of experience in medical real estate across hundreds of transactions. Visit their site and mention "The Dental Marketer" for a FREE demographic and competition study for your new location! practicerealestategroup.com

Guest: Dr. Kristen Self

Practice Name: River Smiles Dental

Check out Kristen's Media:‍

Website: riversmilesnb.com

Email: kristenkself@gmail.com

Kristen's Free Downloads: stan.store/DrSelf

Practice Instagram: instagram.com/riversmilesnb

Practice TikTok: tiktok.com/@riversmilesnb

Kristen's Instagram: instagram.com/kristenkself

Kristen's TikTok: tiktok.com/@kristenkself

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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This episode uncovers the real secret behind becoming the community’s go-to practice: building unmistakable authority where it matters most. Drawing from real-life examples and actionable strategies, we'll zero in on how public recognition, social mentions, and word-of-mouth from local leaders shape your reputation, often before patients even step foot in your office.

From nailing down your unique message to showing up on the right stages, online and in-person, we break down the four essential pillars of authority: clarity, visibility, education, and consistency. You’ll learn how to teach rather than promote, leverage collaborative partnerships, and roll out educational initiatives that make you a household name. Discover five quick-start authority plays you can implement today and follow a step-by-step 90-day action plan designed to transform your practice into a trusted resource for your entire community. Bottom line? Trust, built through education and presence, determines who gets the call when dental needs arise (not just the flashiest ad or fanciest equipment.)

What You'll Learn in This Episode:

• The four pillars dentists must establish to command community authority
• How to clarify your niche and message so patients know what you stand for
• Best practices for getting visible in local events, digital channels, and collaborating with area influencers
• Why teaching, not just promoting, builds trust and cements your reputation
• Five fast-track strategies to increase word-of-mouth and public recognition
• An actionable 90-day plan to boost your standing and become top-of-mind
• Tips for developing partnerships with other trusted local experts
• Ways to create signature offerings, like community classes or myth-busting series, that position you as a thought leader

Press play and discover how to make your dental practice the community’s first choice (without relying on endless promotions or noisy ads.)

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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What if you could reach your biggest practice goals in half the time you planned, without sacrificing your well-being along the way?

In this episode, Dr. Justin Baik reveals how he rapidly transformed his vision of dental practice ownership into reality, smashing his five-year plan in just two and a half years. Driven by the weight of student debt, Dr. Baik didn't wait for the "perfect moment." Instead, he seized unique opportunities presented during the COVID-19 pandemic, optimizing financial strategies and decisively launching his practice in a prime retail location outside Chicago.

Dr. Baik shares the blueprints behind his accelerated success, from leveraging low-interest rates and student loan refinancing to painstaking demographic research and data-driven site selection. He opens up about the practical sacrifices, the value of focusing on growing income (not just saving) and why prioritizing staff satisfaction and operational efficiency are non-negotiable for long-term success. Through honest reflection, Dr. Baik demonstrates how calculated risks, meticulous planning, and adaptable leadership can not only jumpstart your professional journey but also create space for a healthier work-life balance down the line.

What You'll Learn in This Episode:

• Smart strategies for paying off student loans in record time
• How to leverage economic cycles and low-interest rates for financial growth
• The step-by-step process of using data and demographics to select a winning practice location
• Why increasing income outperforms simply cutting expenses for rapid debt payoff
• Tactics to boost staff happiness and retain top talent
• The importance of relentless operational improvement
• Navigating the mental challenges and sacrifices of early practice ownership
• Creating robust systems that eventually give you more personal freedom
• The mindset shifts needed for sustainable, accelerated growth
• Practical resources Dr. Baik used to get ahead

Hit play to discover Dr. Baik’s proven path to achieving dental practice success, faster and smarter!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer

Guest: Dr. Justin Baik

Practice Name: Fox Pediatric Dentistry

Check out Justin's Media:‍

Website: foxpediatricdentistry.com

Email: justinbaik88@gmail.com

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Let's learn the secret to transforming your dental practice’s ground marketing efforts by focusing on the numbers that truly matter. In this episode, we unravel the common traps that derail dental teams, like mistaking positive interactions for meaningful impact or tracking a flood of metrics that don’t actually move the needle. Instead, we break down the five essential numbers every team should measure: contacts captured, same-day appointments booked, 24-hour conversions, show rate, and 30-day revenue. You’ll learn why your marketing events should function as mini-labs, designed to capture data, test new tactics, and fine-tune your approach for maximum patient growth.

We’ll guide you step-by-step through capturing leads more effectively, creating urgency for same-day bookings, and turning opportunities into real appointments within 24 hours. Discover practical language tweaks and reminder systems that boost your show rate and ensure new patients walk through your door. Plus, find out how to track 30-day revenue so you know which efforts yield actual ROI—and when it’s time to double down or walk away from a partnership. You’ll leave with a proven framework for assessing, adjusting, and amplifying your ground marketing strategies (all rooted in actionable data and smart experimentation.)

What You’ll Learn in This Episode:

• Why focusing on five core metrics outperforms tracking vanity data
• The step-by-step system for capturing quality leads at every event
• How to create urgency and book more same-day appointments
• Techniques for converting leads within 24 hours for higher success
• Scripts and strategies to improve your show rate dramatically
• How to tie each event to measurable, 30-day revenue outcomes
• Diagnosing weak spots (what your data tells you about your marketing gaps)
• The formula for running controlled, effective marketing experiments
• How to run productive team meetings for ongoing ground marketing success
• Clear benchmarks for deciding when to invest in or drop partnerships

Tune in now to turn your ground marketing events into real, revenue-generating engines for your practice!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Ever felt that awkward moment when it’s time to talk dollars and cents with a patient, only to watch their interest in treatment vanish on the way to the front desk?

In this episode, we’re tackling one of the biggest bottlenecks in dental practice efficiency, "the dreaded financial discussion," and why it’s time to get your entire clinical team fluent in handling money conversations.

Michael is joined by dental efficiency expert Susan Leckowicz to unpack strategies that empower dental assistants and hygienists to confidently handle treatment costs and scheduling right in the operatory. Susan shares why cross-training staff and implementing standardized financial agreement forms can dramatically cut down on patients changing their minds post-consult, while also making life easier for your team. Hear how direct, early, and clear financial conversations (supported by scripts, flexible payment options, and simple forms) remove uncertainty for patients, build trust, and foster more accepted treatment plans. If you’ve struggled with lost revenue or team discomfort when discussing finances, this episode is packed with practical, step-by-step solutions!

What You'll Learn in This Episode:

• Why relying solely on a treatment coordinator can hinder case acceptance
• Step-by-step tips for cross-training dental assistants and hygienists to discuss finances
• How to create and leverage a standardized, auto-populated financial agreement form
• Effective scripts your team can use for confident financial conversations with patients
• How to seamlessly present payment options like CareCredit and upfront discounts
• Strategies for building trust and increasing patient commitment to treatment plans
• Ways to reduce patient drop-off between operatory and front desk
• Training methods to help your team feel comfortable discussing money
• The positive impact of streamlined processes on patient experience and productivity

Hit play now to discover actionable ways to simplify money talks and boost confidence in your treatment plans for your team and your patients!

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Sponsors:‍

CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: sta.mx/m2wx

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Guest: Susan Leckowicz

Business Name: Dental Coaches

Check out Susan's Media:‍

Website: dentalcoaches.com

Email: susan@dentalcoaches.com

Book a Call with Susan! calendly.com/susan-dentalcoaches/podcast-fa-form

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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This episode reveals how authentic, face-to-face interactions can weave your practice into the fabric of both urban and rural communities.

Instead of relying on impersonal ads or digital campaigns, we explore how presence, repetition, and genuine connection in everyday spaces build trust that no billboard can match. In urban environments, you’ll learn how to naturally fit into the rhythm of busy lives—showing up at the gym, the coffee shop, and even apartment complexes, always with a friendly smile and zero sales pressure. For rural areas, it’s about heartfelt gestures and authentic participation in community events—think local school gatherings, farmers’ markets, and neighborly thank-yous. Throughout, we’ll highlight practical ways to be recognized not as a promoter, but as a vital part of the community, while measuring your impact with metrics that actually matter.

What You'll Learn in This Episode:

• How ground marketing transforms practices into familiar, trusted faces
• Differences between urban and rural ground marketing (and why they matter)
• Real-life tactics for showing up in busy city spaces without being intrusive
• Ways to connect meaningfully at rural events and schools
• The importance of reciprocity and creating genuine value for your community
• How to use thoughtful gestures, from appreciation bags to local spotlights
• Designing engaging community walls and offers using QR codes
• Steps to begin your ground marketing journey, one location at a time

Ready to become a part of your community, not just another practice? Press play to learn the best way to promote your practice in urban and rural settings!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Why do some dental practices have teams that go the extra mile while others struggle with high turnover and mediocre results?

In this episode, Dino Watt unveils the secrets behind building a vibrant practice culture that doesn’t just improve patient experience—it transforms every facet of your business. Drawing from an extraordinary journey that started in Hollywood and led to dental practice consulting, Dino shares unique strategies grounded in business principles, storytelling, and real-world experience, illustrating how practice owners can foster tighter-knit teams and higher-performing offices.

From crafting vision statements to living out core values, Dino explains why successful cultures don’t happen by accident (and how dentists can intentionally shape theirs for long-term success.) You’ll discover actionable tips on hiring the right people (and letting go of the wrong ones), providing feedback that strengthens rather than divides, and creating a magnetic workplace where every team member feels essential. Whether you’re grappling with tough conversations, looking to boost morale, or striving to attract and retain top talent, Dino’s practical wisdom will equip you to cultivate a dental practice where patients and staff alike genuinely want to stay.

What You'll Learn in This Episode:

• The essential elements of a practice vision and how it attracts the right team members.
• Why core values are non-negotiable for building high standards and unity.
• How to approach tough conversations and give constructive feedback that motivates change.
• Ways to foster a culture where every employee feels needed, valued, and engaged.
• The importance of being inquisitive rather than accusatory in team dynamics.
• How to improve hiring practices for lasting team success.
• Strategies to quickly address problematic behavior before it impacts culture.
• Steps to create a magnetic work environment that both retains and attracts talent.

Press play to discover Dino Watt’s proven strategies for turning your dental practice into a place where both patients and team members truly want to be.

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Sponsors:‍

CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: sta.mx/m2wx

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Guest: Dino Watt

Business Name: Dino Watt Consulting

Check out Dino's Media:‍

Consulting Website: dinowattconsulting.com

Speaking Website: dinowatt.com

Dino's Books:

The Practice Rx: Second Edition

The Magnetic Culture Equation

Instagram: instagram.com/dinowatt

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Too many local practices chase new patients when they could be building networks that bring them in by the dozen. This episode pulls back the curtain on a smarter strategy: focusing on partnerships that make other businesses shine, so your reputation (and client list) grows naturally. You’ll learn how ground marketing isn’t just about being visible—it’s about creating value for others first, and letting reciprocity and trust do the work for you.

Michael breaks down exactly how to select and approach the right local vendors, using three simple filters that cut through the noise. You’ll walk away knowing how to identify partnership opportunities with coffee shops, gyms, salons, and more, and why starting small can actually get you bigger wins faster. With tangible examples, we’ll show how to create irresistible win-win offers and how spotlight strategies can boost your partners’ reputation while opening doors for your own success. By the end, you’ll have a ready-to-use pitch framework and the motivation to launch your first partnership today!

What You'll Learn in This Episode:

• The critical mindset shift from seeking patients to championing your partners
• How the psychology of reciprocity, social proof, and identity fuel lasting partnerships
• Three must-have filters for selecting ideal vendor partners
• Why smaller, local businesses are your best first targets
• Creative ideas for perks and recognition that delight vendors and their customers
• Strategies for crafting a partnership pitch that lands every time
• How to track, optimize, and scale your local partnership results
• Action steps to move from planning to real-world progress

Start building the kind of partnerships that make local businesses (and your reputation) unforgettable by tuning in now!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!